Madam Felicity Nelson, Deputy Chief Executive Officer for Operations at the Ghana Tourism Development Company (GTDC), has called on young people to explore the vast opportunities in Ghana’s tourism sector, describing it as an untapped goldmine.
Speaking on Springboard Hangout with Comfort Ocran, Madam Felicity explained that tourism is not just about sightseeing but a significant economic driver that channels money directly into local communities. “Tourism is an immense contributor to our GDP and we must take it seriously,” she said.
She also highlighted a range of initiatives aimed at creating opportunities for young entrepreneurs. One such innovation she mentioned is Car by Night, a double-decker bus tour that showcases Accra after dark, with stops at cultural landmarks such as the Kwame Nkrumah Mausoleum and the Osu Night Market. According to her, the tour blends heritage, food, and nightlife to create new experiences for both locals and foreigners.
She further announced that the GTDC is offering free vendor advertising on its platform for a period of one year. Young people running tours, cooking classes, craft workshops, or performances can register through the company’s website and receive support with the process. “If you are a young person wondering how to get your name out there, we are offering a platform,” she assured.
Madam Felicity also underlined the importance of digital skills and content creation, describing them as pivotal to the growth of tourism in Ghana. She encouraged young people to start small, build consistently, and refine their craft.
About Springboard Hangout
Springboard Hangout is a funducative, youth-centered show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences to educate, entertain, and equip the next generation. It airs every Saturday on Joy Prime TV and on the Springboard Channel (YouTube) at 4 pm.
By Faustina Yeboah