Hangout

Young Creatives Must Choose Originality Over Imitation, Designers Advise

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Young people seeking to build successful fashion brands should choose originality over imitation and remain true to their creative identity, fashion entrepreneurs Sarah Boadu and Goldyn Adams have advised. Speaking on Springboard Hangout with host Comfort Ocran, the two designers said while it is important to learn from experienced professionals, lasting success comes from creating work that reflects one’s own vision rather than copying what others are doing. Sarah Boadu, Founder and Creative Director of Self-Titled International Brand, said one of the biggest mistakes young creatives make is abandoning their originality in an attempt to follow industry trends. She revealed that trying to imitate other designers almost caused her to lose her passion for fashion. “The best times I’ve had in fashion have been when I’m not looking at anyone else,” she said. “Just be yourself. Don’t copy. Be original.” According to her, returning to her authentic style not only renewed her passion for fashion but also attracted clients who appreciated her unique approach. She encouraged young entrepreneurs to understand who they are as creatives instead of trying to replicate someone else’s success. Goldyn Adams, Fashion Designer and Travel Look Consultant, shared a similar view, adding that originality gives every brand its identity, but creativity alone is not enough to build a successful business. “Creativity gets your brand an identity, but business sustains the brand,” she said. “You can have all the talent in the world, but you need the business mindset to keep going.” Mrs. Boadu further urged entrepreneurs to understand the commercial side of their businesses by carrying out market research and listening to customers instead of relying solely on their own preferences. “You are not your own customer,” she said, explaining that business owners must identify what their target market truly wants if they hope to build sustainable brands. Miss. Adams also stressed the importance of discipline and purpose, adding that every entrepreneur will encounter difficult moments, but those who remain focused on why they started are more likely to succeed. “You definitely have to keep going when it’s tough,” she said. “Your purpose and discipline keep you going.” Both designers agreed that originality, continuous learning, business knowledge, and discipline are essential for anyone hoping to build a brand that remains relevant and successful over the long term. Watch the full episode here… About Springboard Hangout Springboard Hangout is a funducative, youth-centred show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences aimed at educating, entertaining, and equipping the next generation. The programme airs every Saturday at 4:00 PM on Joy Prime TV and on the Springboard Channel on Facebook and YouTube.

Virtual University

Children Without Active Fathers Face Greater Risk of Social Challenges, Elder Amos Kevin-Annan Reveals

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Motivational speaker, author, and Chief Executive Officer of Hearts and Habits Foundation, Elder Amos Kevin-Annan, has called for greater father involvement in the lives of children, revealing that the absence of active fatherhood can have far-reaching consequences for families and society. Speaking on Springboard, Your Virtual University, with host Pastor Albert Ocran, Elder Annan said children need more than a father’s physical presence. According to him, fathers must be actively engaged in the lives of their children if they are to provide the stability, guidance, and security young people need to thrive. Citing findings from studies on fatherhood, he added that children with active fathers are significantly less likely to experience teenage pregnancy and incarceration, stressing that father involvement plays a critical role in shaping a child’s future. “Fathers should be reminded that they are needed in the life of the child to bring some modicum of stability,” he said. The CEO noted that many fathers focus heavily on providing financially for their families while overlooking the equally important responsibility of building emotional connections with their children. He explained that a father’s role extends beyond being a provider to becoming a source of encouragement, protection, mentorship, and support. He warned that many homes are experiencing what he described as “the presence of the absent father”, a situation where fathers are physically available but remain disconnected from the daily experiences of their children. “If you’re a father, when you are home, your presence must be noticed. When you are not at home, your absence must be felt,” he said. According to him, fathers must intentionally create time for meaningful conversations, listen to their children, maintain eye contact during interactions, and share their personal experiences and struggles. Such openness, he said, helps children relate better to their parents and gives them confidence to deal with their own challenges. The speaker also urged fathers to pay attention to their emotional well-being and avoid suffering in silence during difficult periods. He observed that many men internalize pain, job losses, financial struggles, and disappointments because they feel pressure to appear strong at all times. He encouraged families and communities to show greater understanding and support to men going through difficult seasons, noting that encouragement often produces better outcomes than criticism. Reflecting on how fathers can improve their impact, he advised men to learn from their own childhood experiences, remain present in the lives of their families, reduce distractions, and prioritize meaningful relationships over constant work. Elder Annan emphasized that while providing for a family is important, fathers should not sacrifice connection for achievement. He said children often remember the time, attention, and interest their fathers showed in them long after material provisions have been forgotten. The discussion formed part of a special Father’s Day edition of Springboard, Your Virtual University, where Elder Annan shared insights on the importance of fatherhood and the lasting influence fathers have on the development of children and families. Watch full episode here… https://www.youtube.com/live/fM5B1zW3Bvs?si=nRc3ZEJh1Kliq9wU About Springboard, Your Virtual University Springboard, Your Virtual University, is a weekly motivational and personal development broadcast produced by the Springboard Road Show Foundation and hosted by Pastor. Albert Ocran. The broadcast airs every Sunday at 7 PM on  Joy 99.7 FM and on Springboard Channel & Albert Ocran (Facebook & YouTube)  and at 9 PM on Joy News TV. The discussion forms part of an ongoing series exploring the various roles of managers in organizations and the skills required to lead people, drive performance, and achieve institutional goals. Through conversations with experienced leaders, the series provides practical lessons for current and aspiring managers. Marketing & Communications Springboard Road Show Foundation

Virtual University

Children Without Active Fathers Face Greater Risk of Social Challenges, Elder Amos Kevin-Annan Reveals

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Motivational speaker, author, and Chief Executive Officer of Hearts and Habits Foundation, Elder Amos Kevin-Annan, has called for greater father involvement in the lives of children, revealing that the absence of active fatherhood can have far-reaching consequences for families and society. Speaking on Springboard, Your Virtual University, with host Pastor. Albert Ocran, Elder Annan said children need more than a father’s physical presence. According to him, fathers must be actively engaged in the lives of their children if they are to provide the stability, guidance, and security young people need to thrive. Citing findings from studies on fatherhood, he added that children with active fathers are significantly less likely to experience teenage pregnancy and incarceration, stressing that father involvement plays a critical role in shaping a child’s future. “Fathers should be reminded that they are needed in the life of the child to bring some modicum of stability,” he said. The CEO noted that many fathers focus heavily on providing financially for their families while overlooking the equally important responsibility of building emotional connections with their children. He explained that a father’s role extends beyond being a provider to becoming a source of encouragement, protection, mentorship, and support. He warned that many homes are experiencing what he described as “the presence of the absent father”, a situation where fathers are physically available but remain disconnected from the daily experiences of their children. “If you’re a father, when you are home, your presence must be noticed. When you are not at home, your absence must be felt,” he said. According to him, fathers must intentionally create time for meaningful conversations, listen to their children, maintain eye contact during interactions, and share their personal experiences and struggles. Such openness, he said, helps children relate better to their parents and gives them confidence to deal with their own challenges. The speaker also urged fathers to pay attention to their emotional well-being and avoid suffering in silence during difficult periods. He observed that many men internalize pain, job losses, financial struggles, and disappointments because they feel pressure to appear strong at all times. He encouraged families and communities to show greater understanding and support to men going through difficult seasons, noting that encouragement often produces better outcomes than criticism. Reflecting on how fathers can improve their impact, he advised men to learn from their own childhood experiences, remain present in the lives of their families, reduce distractions, and prioritize meaningful relationships over constant work. Elder Annan emphasized that while providing for a family is important, fathers should not sacrifice connection for achievement. He said children often remember the time, attention, and interest their fathers showed in them long after material provisions have been forgotten. The discussion formed part of a special Father’s Day edition of Springboard, Your Virtual University, where Elder Annan shared insights on the importance of fatherhood and the lasting influence fathers have on the development of children and families. Watch full episode here… https://www.youtube.com/live/fM5B1zW3Bvs?si=A-VUm47aHwMKQy1d About Springboard, Your Virtual University Springboard, Your Virtual University, is a weekly motivational and personal development broadcast produced by the Springboard Road Show Foundation and hosted by Pastor. Albert Ocran. The broadcast airs every Sunday at 7 PM on  Joy 99.7 FM and on Springboard Channel & Albert Ocran (Facebook & YouTube)  and at 9 PM on Joy News TV. The discussion forms part of an ongoing series exploring the various roles of managers in organizations and the skills required to lead people, drive performance, and achieve institutional goals. Through conversations with experienced leaders, the series provides practical lessons for current and aspiring managers. Marketing & Communications Springboard Road Show Foundation

Hangout

Ghana Risks Losing Its Food Identity Unless Local Beverages Become Mainstream, Entrepreneurs Warn

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Ghana risks losing an important part of its cultural identity if local foods and beverages continue to be treated as occasional products rather than everyday consumer choices, entrepreneurs Emmanuella Safianand Caleb O. Adjah, co-founders of Zaaki Beverages, have cautioned. Speaking on Springboard Hangout with host Comfort Ocran, the entrepreneurs said younger generations are becoming increasingly disconnected from traditional Ghanaian beverages, creating both a cultural challenge and a missed economic opportunity. According to Mr. Adjah, many local drinks remain largely absent from everyday consumption despite their long history and nutritional value. He noted that products such as asana, lamugin, and tamarind-based drinks are often only available at events, making them less visible to younger consumers. “Especially for the generation to come, they do not even have an idea of some of these local beverages because they are not really exposed to them,” he said. He argued that Ghana needs to have broader conversations about local foods and beverages throughout the year rather than limiting attention to them during celebrations such as Ghana Month. The entrepreneur expressed concern that many traditional Ghanaian foods and drinks are gradually disappearing from daily life, warning that this trend could weaken cultural identity over time. “Gradually, we are losing our identity as Ghanaians and Africans, so it is one thing we want to channel, that our local beverages and local foods are the best way to go,” Mr. Adjah stated. Beyond preserving culture, he added that increased patronage of local beverages could create opportunities across the agricultural value chain by generating demand for farmers who produce raw materials such as millet and tamarind. Madam Emmanuella Safian traced the inspiration for Zaaki Beverages to her childhood in northern Ghana, where her grandmother regularly prepared traditional drinks for the family. After relocating to Accra and searching for a business idea, she revisited those experiences and identified an opportunity to transform local beverages into commercially viable products. The pair revealed that they spent several years studying ingredients, refining production processes, and collecting consumer feedback before fully entering the market. What began with fewer than 20 bottles distributed among friends has grown into a business producing about 2,000 bottles monthly. The founders attributed part of their growth to consistency and a willingness to listen to customers, stressing that maintaining product quality is essential for long-term success. Madam Emmanuella also encouraged young people interested in entrepreneurship to remain focused and patient, rather than seeking quick results.  “Consistency is the best. Just stay focused and keep pushing. You will get there,” she advised. Both entrepreneurs agreed that local beverages represent more than a business opportunity. They believe the sector can contribute to healthier consumer choices, create jobs across the value chain, and help preserve an important part of Ghana’s cultural heritage for future generations. Watch the full episode here … https://www.youtube.com/live/v-N5zt45b7I?si=NcOFarICZ2rYmBWP About Springboard Hangout Springboard Hangout is a funducative, youth-centred show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences aimed at educating, entertaining, and equipping the next generation. The programme airs every Saturday at 4:00 PM on Joy Prime TV and on the Springboard Channel on Facebook and YouTube. Marketing & Communications Springboard Road Show Foundation

Hangout

Young Entrepreneurs Must Reinvest, Not Overspend, Experts Advise

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Young entrepreneurs must resist the temptation to spend business earnings on lifestyle upgrades and instead reinvest their profits to achieve sustainable growth, skincare entrepreneur Nancy Tawiah and banking professional Roland Kwame Akafia have advised. Speaking on Springboard Hangout with host Comfort Ocran, the two experts stressed that while passion can spark a business idea, long-term success depends on discipline, financial prudence, and a commitment to growth. According to Mr. Akafia, one of the biggest mistakes young entrepreneurs make is treating business income as personal income too early in their journey. He added that many business owners become excited by early earnings and begin spending on cars, fashion, and other lifestyle expenses instead of strengthening their businesses. “You need to understand that the business money is different from your personal money,” he said, explaining that entrepreneurs who fail to reinvest often struggle to scale and sustain their ventures. He noted that social media has intensified the challenge by creating pressure for young people to imitate lifestyles they see online without understanding the years of effort and sacrifice that may have gone into building that success. The banker urged entrepreneurs to focus on budgeting, cash flow management, and disciplined reinvestment, describing these as essential building blocks for any growing enterprise. He also encouraged business owners to maintain proper financial records to help them make informed decisions and track their progress. His views were echoed by Nancy Tawiah, whose organic skincare business has grown over the past 15 years from a small passion project into an enterprise serving customers in Ghana and beyond. Madam Tawiah recounted how she started by producing skincare products for friends after developing an interest in natural wellness and herbal remedies. Rather than relying on loans, she gradually expanded the business through savings and continuous learning. Today, she produces close to 60 skincare products and says the business has enabled her to support her family, educate her children, and achieve financial independence. Reflecting on her entrepreneurial journey, she attributed her growth to focus, determination, and hard work, qualities she believes are essential for anyone seeking to build a successful business. The entrepreneur also highlighted opportunities for young people willing to turn their interests into productive ventures, noting that passion becomes profitable when combined with consistency and commitment. Both guests agreed that sustainable business growth requires patience and discipline, with Mr. Akafia identifying discipline as the defining factor that separates successful entrepreneurs from those who struggle to build lasting enterprises. He encouraged young people to cultivate the habit of saving and investing early, stressing that wealth creation often results from small, consistent decisions over time rather than quick wins. Watch the full episode here … About Springboard Hangout Springboard Hangout is a funducative, youth-centred show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences aimed at educating, entertaining, and equipping the next generation. The programme airs every Saturday at 4:00 PM on Joy Prime TV and on the Springboard Channel on Facebook and YouTube. Marketing & Communications Springboard Road Show Foundation

Virtual University

Employees Must Be Given Ownership, Not Just Instructions, Says Lily Nutakor

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Registrar of Central University, Madam Lily Nutakor, has called on organizational leaders to move beyond simply assigning tasks and instead create opportunities for employees to take ownership of their work, adding that institutions achieve greater success when people feel personally invested in outcomes. Speaking on Springboard, Your Virtual University, with host Pastor Albert Ocran, Madam Nutakor said one of the biggest responsibilities of leaders is creating an environment where employees are empowered to contribute ideas, innovate, and participate meaningfully in decision-making. According to her, institutions thrive when workers see organizational success as their own responsibility rather than merely carrying out instructions from management. “If we have people who treat the institution as theirs, you can be sure they can move the institution forward,” she said. She described intrapreneurship as the heartbeat of successful institutions, explaining that innovation, resilience, relevance, and long-term growth often come from employees who are given the freedom to contribute beyond their formal job descriptions. She noted that leaders must deliberately create room for people to own processes and bring forward ideas that can improve organizational performance. “You give people the opportunity to own the processes. You get people to innovate,” she stated. Drawing lessons from successful global organizations, she explained that some of the world’s most impactful innovations emerged because employees were encouraged to pursue ideas they were passionate about and were trusted to contribute to the growth of their organizations. The Central University Registrar stressed that involving employees in organizational processes does more than improve performance. It also creates commitment, accountability, and a stronger sense of belonging. “When people are given that opportunity, they give off their best,” she said. Madam Nutakor further noted that leadership decisions should not be limited to boardroom discussions. She explained that every decision made by management affects people throughout an organization and must therefore take into account the broader impact on employees and stakeholders. She urged managers to adopt a more inclusive leadership style that allows people at all levels to contribute meaningfully to institutional growth and success. She added that organizations that encourage ownership, participation, and innovation are more likely to remain resilient and relevant in a rapidly changing environment. Watch the full episode here https://www.youtube.com/live/HOJDxI7lZOw?si=jXTMcsg_5p3M1AkY About Springboard, Your Virtual University Springboard, Your Virtual University, is a weekly motivational and personal development broadcast produced by the Springboard Road Show Foundation and hosted by Pastor. Albert Ocran. The broadcast airs every Sunday at 7 PM on  Joy 99.7 FM and on Springboard Channel & Albert Ocran (Facebook & YouTube)  and at 9 PM on Joy News TV. The discussion forms part of an ongoing series exploring the various roles of managers in organizations and the skills required to lead people, drive performance, and achieve institutional goals. Through conversations with experienced leaders, the series provides practical lessons for current and aspiring managers. Marketing & Communications Springboard Road Show Foundation

Virtual University

Admitting Fault Can Save a Company’s Reputation, Says Sandra Amartikar Amarquaye

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Corporate Communications Manager at Karpowership Ghana, Sandra Amartikar Amarquaye, has urged organizations to stop becoming defensive during crises and instead acknowledge mistakes when they are at fault, adding that honesty and empathy can strengthen public trust rather than weaken it. Speaking on Springboard, Your Virtual University, with host Rev. Albert Ocran, on the topic, “The Manager as a Communicator,”  The manager said many organizations worsen crises by rushing to justify their actions instead of accepting responsibility and addressing public concerns. “When you know you have faulted, you have to accept it, and people can even love you for doing that,” she said. According to her, empathy remains one of the most overlooked but powerful tools in crisis communication. She noted that stakeholders are often less interested in corporate excuses and more interested in seeing organizations take responsibility and demonstrate concern for those affected. “You can’t come out being defensive when you know that you’re wrong,” she stated. “People want to know the way forward.” Madam Amarquaye explained that communication failures are often at the heart of major organizational crises, stressing that leaders who communicate without adequate facts risk causing greater reputational damage than the original problem itself. She advised managers to take time to verify information before responding publicly, emphasizing that trust, once lost, is difficult to rebuild. “Building trust takes time, but it can take just a second to lose it,” she said. The communications expert further noted that crises rarely emerge without warning. According to her, organizations often receive signals through customer complaints, employee concerns, stakeholder feedback, and public sentiment long before issues escalate. “Before a crisis happens, it starts with an issue,” she said. “You should have your ears and eyes on the ground.” Madam Amarquaye encouraged leaders to pay closer attention to feedback from both internal and external stakeholders and to use available digital tools to monitor conversations around their organizations and industries. She added that communication should be treated as a strategic leadership function rather than a support role, arguing that communication professionals should be involved in decision-making at the highest levels of organizations. Watch the full episode here About Springboard, Your Virtual University Springboard, Your Virtual University, is a weekly motivational and personal development broadcast produced by the Springboard Road Show Foundation and hosted by Pastor. Albert Ocran. The broadcast airs every Sunday at 7 PM on  Joy 99.7 FM and on Springboard Channel & Albert Ocran (Facebook & YouTube)  and at 9 PM on Joy News TV. Marketing & Communications Springboard Road Show Foundation

Hangout

One Bad Customer Experience Can Destroy a Brand, Says Richmond Asare

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Brand strategist and IT systems consultant Richmond Asare has cautioned entrepreneurs and business owners against reducing branding to logos, colours, and social media visibility, stressing that a brand is ultimately defined by reputation and consistent delivery. Speaking on Springboard Hangout with host Comfort Ocran, Mr.  Asare said many businesses mistakenly believe branding begins and ends with visual identity, while overlooking the customer experiences that shape public perception. “A brand is basically your reputation,” he said. “It is the perception people have about you, your product, or your service. If you promise something and fail to deliver, that becomes part of your brand.” According to him, businesses spend significant resources on attractive logos, taglines, and promotional materials but often neglect the operational excellence required to sustain customer trust. He added that it takes years to build a strong reputation but only a single negative customer experience to damage it. “It is very difficult to build a brand, but it is very easy to destroy it,” he noted, explaining that dissatisfied customers can quickly spread negative experiences through social media and word of mouth. The Brand strategist identified customer service, reliability, and consistency as the foundations of every successful brand, arguing that businesses must focus on what happens after attracting customers rather than merely gaining visibility. He further advised young entrepreneurs to prioritize building credibility before pursuing profits. Drawing from his own career journey, he encouraged young professionals to volunteer, offer services at reduced rates when necessary, and focus on creating a track record of results. “People want to see evidence before they can trust you,” he said. “You need to build something that proves your value.” The consultant also urged businesses facing reputational challenges to listen carefully to customer feedback instead of responding with pride or defensiveness. According to him, customers ultimately determine a brand’s position in the market. “You do not own the market. The customers decide,” he said. “Take their feedback seriously and work on it.” Mr. Asare maintained that technology and social media have made it easier than ever for businesses to understand customer sentiment, improve their products, and strengthen relationships with consumers. He added that every individual or organization already has a brand, whether intentionally built or not. “People are watching you, and people are experiencing you,” he said. “Whether you like it or not, you have a brand. Just be intentional about it,” he said. Watch the full episode here  https://www.youtube.com/live/qXYZG3gdLzw?si=YTO4qBfmkLkk1PxK About Springboard Hangout Springboard Hangout is a funducative, youth-centred show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences aimed at educating, entertaining, and equipping the next generation. The programme airs every Saturday at 4:00 PM on Joy Prime TV and on the Springboard Channel on Facebook and YouTube. Marketing & Communications Springboard Road Show Foundation

News

Bridget Eshun Wins GHS100,000 Grand Prize at Enterprise Spotlight Challenge

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Bridget Eshun, Founder of Delsoy Milk Drink Limited in Ghana’s Central Region, has emerged as the overall winner of the Enterprise Spotlight Challenge. The Enterprise Spotlight is a nationwide entrepreneurship initiative by Enterprise Group PLC and the Springboard Road Show Foundation, designed to discover, fund, and elevate the next generation of Ghanaian business leaders. The highly competitive challenge received 468 applications from various sectors across the country. Bridget Eshun took home the grand prize of GHS100,000. When Bridget entered the competition, she brought with her strong belief in her vision and a determination to address a pressing societal need. Her business provides nutritious, plant-based milk alternatives made from soya beans targeting lactose-intolerant individuals and lactating mothers. Delsoy Milk Drink Limited also promotes environmental sustainability through a zero-waste production model, converting soybean by-products into feed for pig and poultry farming. “We say a very big thank you to Enterprise Group and Springboard Road Show Foundation for giving Delsoy Milk Drink Limited this spotlight. We promise to make you and Mother Ghana proud.” says Bridget Eshun, Founder, Delsoy Milk Drink Limited. Other winners included: Ernest Sampong Darko, CEO of Duckpro Ghana (Eastern Region), who secured second place and GHS80,000 for developing plant-based protein supplements for the poultry, aquaculture, and livestock industries—helping reduce feed costs for smallholder farmers. Emmanuella Yayra Ameevor, Founder of ORAVE Juices (Greater Accra Region), who placed third and won GHS50,000 for producing natural, probiotic juices while converting organic waste into fertilizer to support farming communities. Beyond building profitable ventures, the top three entrepreneurs are creating employment opportunities, empowering youth and smallholder farmers, and driving innovation in Ghana’s agribusiness sector. The total prize pool for the challenge was GHS500,000. In addition to the cash prizes, winners will benefit from a one-year structured mentoring and counseling programme, along with national exposure to support business growth and scalability. Albert Ocran, Technical Director of the Springboard Road Show Foundation, says “We are absolutely proud of all the winners,” He also expressed gratitude   to the judges, Enterprise Group, and all partners for their commitment throughout the challenge. In his congratulatory remarks to the winners, Daniel Larbi-Tieku, Group CEO of Enterprise Group, said: “What you are seeing today is the result of effort, commitment, and an unshakeable belief in your ideas. You have earned this.” The Most Resilient Award As part of the Enterprise Spotlight Challenge, A Most Resilient Award – a GHS10,000 cash prize — was dedicated to a person with a disability who demonstrated outstanding resilience. One of the most inspiring stories this year was that of Foli Elisha Kofi, Founder of Mycocostuff Ghana. Through innovation and determination, he has built a business that transforms coconut waste into eco-friendly products. Elisha’s resilience earned him recognition at the Young Innovators Awards and a place among the Top 24 finalists of the Enterprise Spotlight Challenge. He ultimately won the Most Resilient Award for his remarkable entrepreneurial journey. “Winning the Most Resilient Award means more than recognition to me. It is a reminder that despite the challenges persons with disabilities face daily, we still have the strength to keep building, creating, and inspiring others.” says Foli Elisha Kofi, Founder, Mycocostuff Ghana. About Enterprise Group PLC Enterprise Group PLC is a leading financial services company comprising six operating companies: Enterprise Insurance Company, Enterprise Life Assurance Company, Enterprise Trustees, Enterprise Properties, Enterprise Funeral Services Ghana trading as ‘Transitions – The Funeral People’ and Acacia Health Insurance. The Company is headquartered in Accra and has operations in The Gambia and Nigeria. Enterprise is now ISO 27001 Certified. Your data safety guaranteed. About Springboard Road Show Foundation Springboard Road Show Foundation (SRSF) is a Ghanaian non-profit organization committed to raising the next generation of African leaders and entrepreneurs. Through youth mobilization, mindset change, skills development, and national engagement platforms, SRSF supports young women, men, persons with disability and displaced persons to build agency, unlock opportunity, and contribute meaning fully to Ghana’s socio-economic development. Media and PR Unit Springboard Road Show Foundation (SRSF) 024 9999 555 / 0308 255 775

Hangout

African Brands Must Compete Globally Through Innovation and Culture, Says Gold Coast Tokota Founder

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Founder and CEO of Gold Coast Tokota, Samuel Kumi-Gyau, says African businesses must move beyond local recognition and build globally competitive brands through innovation, cultural identity, and strategic partnerships. Speaking on Springboard Hangout with host Comfort Ocran, the Ghanaian entrepreneur said that African-made products can compete confidently in international markets when businesses focus on quality, research, and strong brand positioning. According to him, Gold Coast Tokota was intentionally built to challenge perceptions about African manufacturing while helping people reconnect with African heritage through footwear. “We are changing the narrative about manufacturing in Africa,” he stated. Mr. Kum-Gyau explained that the company combines traditional African craftsmanship with modern design and sustainability, producing footwear from recycled materials such as sachet rubber, car tyres, old jeans, and plastic containers. He noted that innovation remains central to the company’s growth strategy, revealing that the brand has expanded beyond Ghana through partnerships in Nairobi, London, Dubai, Miami, and Johannesburg. “We are not just producing Ahenema,” he said. “We are producing Orthopaedic Ahenema.” The entrepreneur stressed that research has played a major role in helping the company stand out in an increasingly competitive market. Before launching the brand, he said he travelled outside Ghana to understand how international customers would perceive African footwear products. “That research changed everything about our products,” he explained. The founder further disclosed that Gold Coast Tokota currently operates multiple outlets across Accra and produces about 20 pairs of footwear daily. Beyond footwear production, he revealed plans to build a broader leather ecosystem in the future through cattle farming and local leather production to reduce dependence on imported materials. “Ten years from now, Gold Coast Tokota will not just be a footwear brand,” he said. “We want to build our own leather ecosystem.” He also highlighted the importance of building strong teams, stating that one of the biggest decisions that transformed his business was employing people who possessed expertise beyond his own. “The game changer has always been employing people who know more than me,” he said. He encouraged young entrepreneurs to focus on learning, networking, and creating value rather than chasing quick financial gains. “Money is people,” he stated. “If the right people connect to your brand, opportunities will follow.” Watch the full episode here https://www.youtube.com/live/H0k3CbTJA3M?si=qhsixDJfaGk6lkyE About Springboard Hangout Springboard Hangout is a funducative, youth-centred show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences aimed at educating, entertaining, and equipping the next generation. The programme airs every Saturday at 4:00 PM on Joy Prime TV and on the Springboard Channel on Facebook and YouTube. Marketing & Communications Springboard Road Show Foundation