Ghana Grows Edwuma is a 15-minute broadcast aired on TV3 and 23 other radio stations nationwide, aimed at taking the youth through the stages of the agribusiness value chain, to encourage and empower them to take up careers in the Agric, Agriculture and ATVET sectors. program targeted at changing the Youth’s perception of agri-business, agricultural and ATVET. The program provides appropriate awareness, career guidance and counselling platforms, and soft skills to the youth, particularly women and youth with disabilities at the informal and formal sectors.