Vidette Adjorlolo, CEO of Sorted Chale and Luxe Tribes, has urged young people to explore the vast potential in Ghana’s tourism sector, stressing that digital tools are critical to building and scaling sustainable businesses in the industry.
Speaking on Springboard Hangout with Comfort Ocran, Ms. Adjorlolo shared her journey from banking in London and Hong Kong to returning home and establishing two thriving travel brands. She noted that her decision was inspired by a desire to showcase Ghana and Africa as premier travel destinations.
“Tourism is not just about sightseeing. It is about experiences, stories, and connections. With digital tools like websites, social media, apps, and even AI, young people can build powerful businesses that reach global audiences,” she explained.
Through Sorted Chale, she has introduced unique packages which make vacationing in Ghana more accessible by allowing groups to share holiday homes at affordable rates. Luxe Tribes, on the other hand, organizes curated group and private trips across the continent.
Ms. Adjorlolo also highlighted the many entry points for young people in tourism, including photography, storytelling, food tours, cultural performances, and hospitality services. She encouraged them to start small, stay consistent, and use digital content to tell authentic African stories.
Looking ahead, she revealed her long-term vision of making Sorted Chale a household name in Africa and positioning Luxe Tribes as the leading global black travel brand. “If an idea comes to you, it came for a reason. Don’t sit on it. Pursue it,” she advised.
About Springboard Hangout
Springboard Hangout is a funducative, youth-centered show hosted by Lady Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences to educate, entertain, and equip the next generation. It airs every Saturday on Joy Prime TV and on the Springboard Channel (YouTube) at 4 pm.
By Faustina Yeboah