Derrick Annoh, Chief Executive Officer of Sparkxx Foods and Beverages, has emphasised that the success of any business idea depends on execution, not just creativity or intention.
Speaking on Springboard Hangout with host Comfort Ocran, he noted that while many people have ideas, only a few commit to the discipline and consistency required to turn those ideas into reality.
He explained that his own journey into entrepreneurship began on a small scale, producing snacks from his mother’s kitchen with limited resources and learning through constant experimentation. According to him, the early stages of building Sparkxx Foods and Beverages were marked by setbacks and repeated adjustments. “You try, it doesn’t work, you learn from it, and you try again. That is how the process has been,” he stated.
Mr. Annoh indicated that one of the biggest challenges he faced was maintaining consistency in production while dealing with constraints in raw materials. He stressed that such challenges are part of the business journey and must be managed with patience and focus.
He further highlighted the importance of quality in building a sustainable brand, stating that customer loyalty is built on trust. “If people trust your product, they will come back. But that trust comes from being consistent with what you offer,” he said.
Touching on the growth of the business, he noted that Sparkxx Foods and Beverages has expanded from small beginnings into a brand with products on major retail shelves and presence in international markets.
He advised aspiring entrepreneurs to stop waiting for perfect conditions before starting. “You don’t need everything figured out before you begin. Start with what you have and build from there,” he said.
Mr. Annoh added that Ghanaian businesses have the potential to compete globally if they remain committed to quality, discipline, and continuous improvement.
About Springboard Hangout
Springboard Hangout is a funducative, youth-centred show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences aimed at educating, entertaining, and equipping the next generation. The programme airs every Saturday at 4:00 PM on Joy Prime TV and on the Springboard Channel on Facebook and YouTube.
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