Founder of Ekasa Kente, Winifred Edjeani, has called for greater recognition of Northern Ghana’s unique Kente tradition while working to empower rural women through weaving and financial literacy.
Speaking on Springboard Hangout with Lady Comfort Ocran, she shared how her brand was inspired by a desire to reduce the economic pressures that force women from the north to migrate to southern cities for low-paying jobs. “If I can empower them to make their own money and secure financial freedom where they are, they won’t have to come to Accra to carry heavy loads for tiny wages,” she said.
Ms. Edjeani explained that the idea for Ekasa was born after conducting research with 200 Kayayo women during the COVID-19 pandemic, which revealed a lack of financial literacy and economic opportunities in their home communities. A visit to Tamale introduced her to a group of female weavers, leading to a programme that now trains over 30 young women.
According to her, beyond fashion, she uses Ekasa as a platform to teach women how to manage their finances, a principle she learned from her father at the age of 13. “As a woman, you need to have your own money. I call it ‘bluff money’. I love to teach women how to make money, how to save it, and how to enjoy it,” she said.
She added that the enterprise also supports the Nungua New Life Orphanage annually and provides resources to weaving families in the north, ensuring mothers can work alongside their children in safe environments. “We love and appreciate Ashanti Kente, but it’s time for the Northern Kente to take the stage,” she said.
About Springboard Hangout
Springboard Hangout is a funducative, youth-centred show hosted by Lady Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences to educate, entertain, and equip the next generation.
By Faustina Yeboah