Founder and Chief Executive Officer of Rash Coco Hut, Rashid Adams, has transformed a coconut-selling venture he started with just 100 Ghana cedis into a growing enterprise producing bottled coconut water and organic fruit juices in Accra.
Speaking on Ghana Grows Edwuma, Mr. Adams shared how his journey began after several years working as a driver’s mate. “I’ve always had the dream to build something and give the youth job opportunities,” he said. “After careful thought, I settled on the coconut business. It’s something I’ve done from childhood.”
He explained that innovation has been central to his brand’s growth. “I can boldly say that selling bottled coconut water was introduced by Rashid, and many people can testify to this,” he noted. “The way we’ve known coconut sales over the years has been the same, but I decided to make it more appealing through packaging.”
Today, Rash Coco Hut, located at Adenta Housing Down in Accra, operates with a team of young workers who help supply coconuts to customers daily and at events. The business sources its coconuts from Sammens and sells over 3,000 coconuts weekly.
Beyond coconut water, the entrepreneur has expanded into producing a range of organic juices, including sugarcane, tiger nut, and pineapple blends. “We now have about 14 different varieties of juices, all pure and organic with no additives,” he said.
Mr. Adams attributed his success to perseverance and purpose. “Indeed, I started this business with just 100 Ghana cedis. I think I’m blessed with knowledge and resilience to persist even under the harshest conditions,” he said.
To sustain production, Rash Coco Hut now operates its own coconut farm, ensuring a steady supply of raw materials. Mr. Adams emphasized his goal of creating employment for young people. “Most people complete school and say there are no jobs. I’ve committed myself to working hard so that through my business, others can find opportunities and stay off the streets,” he added.
Through Rash Coco Hut, Rashid Adams continues to demonstrate how creativity and determination can turn a small idea into a sustainable source of livelihood and inspiration for Ghana’s youth.
About Ghana Grows Edwuma
Ghana Grows Edwuma is a nationwide broadcast aired on TV and radio, aimed at encouraging young people to take up career opportunities in the agribusiness, agriculture, and ATVET sectors.
By Genevieve Mensah