CEO of Dentsu & President of Advertising Association of Ghana, Andrew Ackah, has called on entrepreneurs to shift their focus from quick financial gains to building meaningful solutions, stressing that true fulfillment in business comes from impact.
Speaking on Springboard, Your Virtual University, with host Pastor Albert Ocran, as part of the ongoing April series on The Entrepreneurial Mindset, Mr. Ackah explained that entrepreneurship begins with an inner drive to solve problems, not just the desire to make money. According to him, individuals who succeed in business are often those who feel a deep restlessness until they bring their ideas to life.
“There are people who cannot continue living their lives without solving a problem,” he said. “If you identify that you can do something to help or improve lives, that desire stays in you until you bring that solution out. That is where entrepreneurship starts.”
Drawing from over two decades of experience, he noted that his own journey into advertising was not planned but discovered through curiosity and persistence. He explained that after entering the field with no formal background, he deliberately invested time in learning the principles of marketing and consumer behaviour, which later shaped his career.
“I did not study marketing, so I went to buy books and learned it myself. I wanted to understand why people make the choices they make, because that is the foundation of business. Once I understood that, I knew this was what I wanted to do,” he said.
The CEO emphasised that building a successful business goes beyond technical skill and requires a strong sense of responsibility, especially in leadership. He explained that moving from a functional role into leadership revealed gaps in his own preparedness and forced him to grow.
“The game changes completely when you become a leader. You are no longer just responsible for your work, but for people, clients, and the future of the business. You must learn continuously, listen to others, and accept that you will make mistakes along the way,” he stated.
He further highlighted that failure is an inevitable part of the entrepreneurial journey and should not discourage business owners. Instead, he advised entrepreneurs to learn from setbacks and remain committed to their purpose. “You will fail, but you must learn from your mistakes and not repeat them. Sometimes things will not go your way, but you must remember why you started and keep working at it,” he said.
Addressing the common perception that financial success is the ultimate goal of entrepreneurship, Mr. Ackah challenged that view, explaining that money is only a by-product of creating value. “It is about creating something and seeing that idea come to life in others. Money is only for economic reasons, but the real fulfillment comes from knowing you have solved a problem and made an impact. That is what keeps you going,” he explained.
He added that as entrepreneurs grow, their priorities often shift from profit to purpose, with many eventually focusing on legacy and contribution. “The more you grow, the more you realize that what you are doing is affecting people. That is when the money becomes secondary, and the impact becomes the real reward,” he said.
Mr. Ackah also encouraged business owners facing difficult periods not to give up, noting that challenges are part of a natural cycle in life and business. “You cannot win all the time. There will be difficult seasons, but you must stay grounded and find solutions. If you believe in what you started, you can recover and move forward,” he said.
He urged aspiring entrepreneurs to identify what drives them deeply and pursue it with commitment, while also recognising that success is ultimately about serving others. “Find what keeps you awake at night and pursue it. When you get there, understand that it is not about you. It is about the many people who need what you are building,” he said.
About Springboard, Your Virtual University
Springboard, Your Virtual University, is a weekly motivational and personal development broadcast produced by the Springboard Road Show Foundation and hosted by Pastor. Albert Ocran. The broadcast airs every Sunday at 7 PM on Joy 99.7 FM and on Springboard Channel & Albert Ocran (Facebook & YouTube) and at 9 PM on Joy News TV. The discussion formed part of the new April series dubbed “The Entrepreneurial Mindset.”
Marketing & Communications
Springboard Road Show Foundation