Young people seeking to build successful fashion brands should choose originality over imitation and remain true to their creative identity, fashion entrepreneurs Sarah Boadu and Goldyn Adams have advised.
Speaking on Springboard Hangout with host Comfort Ocran, the two designers said while it is important to learn from experienced professionals, lasting success comes from creating work that reflects one’s own vision rather than copying what others are doing.
Sarah Boadu, Founder and Creative Director of Self-Titled International Brand, said one of the biggest mistakes young creatives make is abandoning their originality in an attempt to follow industry trends. She revealed that trying to imitate other designers almost caused her to lose her passion for fashion.
“The best times I’ve had in fashion have been when I’m not looking at anyone else,” she said. “Just be yourself. Don’t copy. Be original.”
According to her, returning to her authentic style not only renewed her passion for fashion but also attracted clients who appreciated her unique approach. She encouraged young entrepreneurs to understand who they are as creatives instead of trying to replicate someone else’s success.
Goldyn Adams, Fashion Designer and Travel Look Consultant, shared a similar view, adding that originality gives every brand its identity, but creativity alone is not enough to build a successful business. “Creativity gets your brand an identity, but business sustains the brand,” she said. “You can have all the talent in the world, but you need the business mindset to keep going.”
Mrs. Boadu further urged entrepreneurs to understand the commercial side of their businesses by carrying out market research and listening to customers instead of relying solely on their own preferences.
“You are not your own customer,” she said, explaining that business owners must identify what their target market truly wants if they hope to build sustainable brands.
Miss. Adams also stressed the importance of discipline and purpose, adding that every entrepreneur will encounter difficult moments, but those who remain focused on why they started are more likely to succeed.
“You definitely have to keep going when it’s tough,” she said. “Your purpose and discipline keep you going.”
Both designers agreed that originality, continuous learning, business knowledge, and discipline are essential for anyone hoping to build a brand that remains relevant and successful over the long term.
Watch the full episode here…
About Springboard Hangout
Springboard Hangout is a funducative, youth-centred show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences aimed at educating, entertaining, and equipping the next generation. The programme airs every Saturday at 4:00 PM on Joy Prime TV and on the Springboard Channel on Facebook and YouTube.