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Edwuma

Rashid Adams Turns 100 Cedis Coconut Venture into Growing Brand

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Founder and Chief Executive Officer of Rash Coco Hut, Rashid Adams, has transformed a coconut-selling venture he started with just 100 Ghana cedis into a growing enterprise producing bottled coconut water and organic fruit juices in Accra. Speaking on Ghana Grows Edwuma, Mr. Adams shared how his journey began after several years working as a driver’s mate. “I’ve always had the dream to build something and give the youth job opportunities,” he said. “After careful thought, I settled on the coconut business. It’s something I’ve done from childhood.” He explained that innovation has been central to his brand’s growth. “I can boldly say that selling bottled coconut water was introduced by Rashid, and many people can testify to this,” he noted. “The way we’ve known coconut sales over the years has been the same, but I decided to make it more appealing through packaging.” Today, Rash Coco Hut, located at Adenta Housing Down in Accra, operates with a team of young workers who help supply coconuts to customers daily and at events. The business sources its coconuts from Sammens and sells over 3,000 coconuts weekly. Beyond coconut water, the entrepreneur has expanded into producing a range of organic juices, including sugarcane, tiger nut, and pineapple blends. “We now have about 14 different varieties of juices, all pure and organic with no additives,” he said. Mr. Adams attributed his success to perseverance and purpose. “Indeed, I started this business with just 100 Ghana cedis. I think I’m blessed with knowledge and resilience to persist even under the harshest conditions,” he said. To sustain production, Rash Coco Hut now operates its own coconut farm, ensuring a steady supply of raw materials. Mr. Adams emphasized his goal of creating employment for young people. “Most people complete school and say there are no jobs. I’ve committed myself to working hard so that through my business, others can find opportunities and stay off the streets,” he added. Through Rash Coco Hut, Rashid Adams continues to demonstrate how creativity and determination can turn a small idea into a sustainable source of livelihood and inspiration for Ghana’s youth. About Ghana Grows Edwuma Ghana Grows Edwuma is a nationwide broadcast aired on TV and radio, aimed at encouraging young people to take up career opportunities in the agribusiness, agriculture, and ATVET sectors. By Genevieve Mensah

Virtual University

Is AI Coming for Your Job?

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Imagine spending weeks perfecting your CV, writing a passionate cover letter, and applying for your dream job only to be screened out before a human ever sees your name. Welcome to the world of AI in recruitment. Artificial Intelligence is no longer in movies; it’s already sitting quietly in the background of most business processes, including hiring, customer service, content creation, and more. If you’ve ever applied for a job at a large organization, chances are an algorithm decided your fate long before a human did. “Companies like MTN receive thousands of CVs for a single job posting,” said Kobby ‘Spiky’ Nkrumah, IT Manager at Quantum LC Ltd. “There’s no way the HR department can manually go through all of them. AI tools are used to screen and shortlist candidates based on set criteria. If your CV doesn’t contain the right keywords that match the job, you’ve already been cut off  and you won’t even know it.” Mr. Nkrumah was speaking on Springboard, Your Virtual University with Rev. Albert Ocran, as part of the ongoing series AI in Business: Closer Than You Think. He didn’t mince words about the reality many professionals are avoiding: “If you sit down and think about your job and realize it can be automated, you’re at risk.” AI can analyze data faster, respond instantly, and work without sleep, salary, or bad days. But is it all doom and gloom? Not exactly. Jobs that involve deep human interaction, critical thinking, creativity, or emotional intelligence are still very safe for now. “A chatbot can answer simple questions,” Kobby said. “But if your service is built on human connection, don’t hide behind tech. There’s something we call ‘human in the mix.’ At some point, the machine must hand over to a real person.” He gave the example of businesses that lose customers because they rely too heavily on automated systems. “Not every issue should be handled by AI. The moment your customer feels misunderstood, you’ve lost them. That’s where a human should step in.” So what’s the way forward? According to Mr. Nkrumah, the solution isn’t to run from AI,  it’s to learn how to work with it. “Ten years ago, nobody thought they’d be called an AI trainer or prompt engineer. But today, people are being paid to train AI models, flag inappropriate content, or help algorithms understand human context.” He believes this digital shift is opening doors, especially for young people and small businesses. “Your customer can be in Ghana, Australia, or even North Korea; tech tools give you that reach. SMEs should start thinking beyond their local audience.” The biggest takeaway from the conversation is this: AI is not here to destroy jobs. It’s here to change how work is done. And whether you thrive or not will depend on how quickly you adapt. “If your job is repetitive, predictable, and doesn’t need human creativity or emotion, it’s a target,” he said. “But if you can build something AI can’t replicate your humanity, your judgement, your ideas, you’re not just safe. You’re in demand.” So, is AI coming for your job? Only if you stand still while the world moves forward. About Springboard, Your Virtual UniversitySpringboard, Your Virtual University is a weekly motivational and personal development broadcast hosted by Rev. Albert Ocran. It airs every Sunday at 7 PM on Springboardzone (YouTube) and Joy FM, and at 9 PM on Joy News TV. The ongoing AI for All series breaks down what artificial intelligence means for Africa’s future and how individuals can position themselves to grow in the new digital economy. By Faustina Yeboah