Purpose

Edwuma

Rashid Adams Turns 100 Cedis Coconut Venture into Growing Brand

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Founder and Chief Executive Officer of Rash Coco Hut, Rashid Adams, has transformed a coconut-selling venture he started with just 100 Ghana cedis into a growing enterprise producing bottled coconut water and organic fruit juices in Accra. Speaking on Ghana Grows Edwuma, Mr. Adams shared how his journey began after several years working as a driver’s mate. “I’ve always had the dream to build something and give the youth job opportunities,” he said. “After careful thought, I settled on the coconut business. It’s something I’ve done from childhood.” He explained that innovation has been central to his brand’s growth. “I can boldly say that selling bottled coconut water was introduced by Rashid, and many people can testify to this,” he noted. “The way we’ve known coconut sales over the years has been the same, but I decided to make it more appealing through packaging.” Today, Rash Coco Hut, located at Adenta Housing Down in Accra, operates with a team of young workers who help supply coconuts to customers daily and at events. The business sources its coconuts from Sammens and sells over 3,000 coconuts weekly. Beyond coconut water, the entrepreneur has expanded into producing a range of organic juices, including sugarcane, tiger nut, and pineapple blends. “We now have about 14 different varieties of juices, all pure and organic with no additives,” he said. Mr. Adams attributed his success to perseverance and purpose. “Indeed, I started this business with just 100 Ghana cedis. I think I’m blessed with knowledge and resilience to persist even under the harshest conditions,” he said. To sustain production, Rash Coco Hut now operates its own coconut farm, ensuring a steady supply of raw materials. Mr. Adams emphasized his goal of creating employment for young people. “Most people complete school and say there are no jobs. I’ve committed myself to working hard so that through my business, others can find opportunities and stay off the streets,” he added. Through Rash Coco Hut, Rashid Adams continues to demonstrate how creativity and determination can turn a small idea into a sustainable source of livelihood and inspiration for Ghana’s youth. About Ghana Grows Edwuma Ghana Grows Edwuma is a nationwide broadcast aired on TV and radio, aimed at encouraging young people to take up career opportunities in the agribusiness, agriculture, and ATVET sectors. By Genevieve Mensah

Springboard Road Show 2025

Techiman Youth Urged to Tap Opportunities in Agriculture – MCE Kwaku Adjei Mensah at Springboard Road Show 2025

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The Municipal Chief Executive (MCE) for Techiman, Hon. Kwaku Adjei Mensah, has urged young people to explore opportunities in agriculture, describing the sector as a key driver of innovation, employment, and national development. He made the call at the Springboard Road Show 2025 held in Techiman, the sixth stop of the nationwide youth empowerment tour under the Ghana Grows programme. The event brought together young people, traditional leaders, and local authorities to discuss skills development, entrepreneurship, and mental well-being. Hon. Mensah noted that agriculture remains one of the most promising sectors for the country’s youth, offering vast potential for enterprise and self-employment. He encouraged participants to acquire practical skills and leverage both government and private-sector interventions to improve productivity and livelihoods. “Agriculture remains one of the most promising sectors for our youth. It offers vast potential for innovation, employment, and enterprise,” he said. “I encourage every young person to acquire practical skills and take advantage of interventions in agriculture to improve productivity and livelihoods.” The Techiman edition marked the transition of the Road Show from Ghana’s northern and savannah zones to the middle belt. The initiative, expected to cover all 16 regions and engage over 500,000 young people, focuses on empowering youth through innovation, inclusion, and mentorship. A key session on mental health and psychosocial support emphasized emotional resilience and self-care as vital elements of personal and professional success. Facilitators also highlighted the availability of free counselling services under the Ghana Grows programme. Two members of the Ghana Grows Girls Club shared how the initiative had transformed their lives. Ellen Anyaki said e-mentoring sessions on entrepreneurship and food processing helped her start a garlic and ginger paste business after winning the 60-Day Backyard Farming Challenge. “Through e-mentoring on entrepreneurship and food processing, I was able to start a garlic and ginger paste business,” she said. “Winning the 60-Day Backyard Farming Challenge gave me a starter kit and financial support to expand my venture.” Haggar Sackey, a participant of the Empower360 training, said training in soap making inspired her to establish Evert & Co., a youth-led enterprise that trains senior high school students in soap production and entrepreneurship. “The soap-making training gave me the confidence to start my own business,” she said. “The programme gave me purpose and direction.” Traditional leaders, including Nana Adwoa Akwaabea Sika (New Krobo Hemaa), Nana Kwadwo Yeboah (Atipimhene, Krobo Kyidom Traditional Council), and Nana Afia Yeboaa (Atipimhemaa, Krobo Kyidom Traditional Council), graced the event. Nana Kwadwo Yeboah, also a Ghana Grows Youth Ambassador, said his training at the Ghana Institute of Management and Public Administration (GIMPA) had enhanced his knowledge in agriculture and Technical and Vocational Education and Training (ATVET), enabling him to mentor young people through Career Clinic sessions. The Springboard Road Show 2025 continues its mission of nurturing a generation of skilled, confident, and purpose-driven young people. From Techiman, the nationwide journey proceeds to the Bono Region, carrying forward the message of enterprise, innovation, and empowerment for every young person ready to grow. Marketing and Communications Springboard Roadshow Foundation