Accommodation

Hangout

Eusbett Hotel Expands from 18 to 250 Rooms, Diversifies into Agribusiness and Manufacturing

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Eusbett Hotel in Sunyani has expanded from an 18-room facility to a 250-room hospitality establishment while diversifying into multiple business ventures, including water production, agribusiness, and automobile services, according to its General Manager, Mr. Robert Mensah. Speaking on the Springboard Hangout with Comfort Ocran, Mr. Robert Mensah said the growth reflects years of deliberate expansion and value-driven leadership since he assumed management more than two decades ago. “I took over when it was an 18-bedroom hotel. Now we have developed to a 250-room hotel,” he said. Mr. Robert Mensah explained that beyond accommodation, the hotel has established several supporting businesses to enhance operations and create additional revenue streams. These include a water production unit, where the company treats water from its own boreholes, with plans to expand to the commercial market after securing Food and Drugs Authority approval. The company has also expanded into yogurt and juice production to support its hospitality services. “Currently we are using only in the hotel, but we have the accreditation to sell outside. Very soon we will be moving outside,” he said. In addition, Eusbett Hotel operates a fuel station under the Goil brand, which he said was recognized as the overall best fuel station in Ghana within its first two years of operation. The hotel has also invested in agriculture, including a cattle ranch and vegetable farms that supply produce such as tomatoes, lettuce, cabbage, and onions for its kitchens. Mr. Robert Mensah added that the company is part of a network of authorized service centres for Toyota Ghana and has emerged as a top performer among the centres over the past five years. Beyond his role at the hotel, Mr. Robert Mensah has also established his own business in cleaning services and construction supplies. He said his cleaning business started with a single bank contract and has since expanded, employing several staff. “At the end of the month, they paid me, and the relationship was good. Over time, the cleaners became my staff, and currently my senior supervisor started as a janitor,” he said. He noted that maintaining transparency with his employer has been key to balancing his corporate role and personal business interests. “One is full disclosure. I made my CEO aware of everything that I’m doing. The second is not to do anything that competes with what I am originally employed for,” he explained. He encouraged young people to cultivate mentorship and develop an entrepreneurial mindset while maintaining integrity in their professional lives. “Seek for mentors and build the intrapreneurship attitude in you. You can work for somebody and build something around you but declare it to your CEO and ensure that you do not compete with your organization,” he advised. About Springboard HangoutSpringboard Hangout is a funducative, youth-centered show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences to educate, entertain, and equip the next generation. Springboard Road Show Foundation Marketing and Communications Genevieve Mensah

Virtual University

Entertainment Is a Multibillion-Dollar Opportunity Ghana Must Harness, Says Ruddy Kwakye

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Entrepreneur & Culture Curator, Ruddy Kwakye, says Ghana is sitting on a massive economic opportunity in the entertainment and creative industries, one that can generate jobs, attract tourism, and feed multiple sectors if intentionally developed. Speaking on Springboard, Your Virtual University with host Rev. Albert Ocran, Mr. Kwakye described entertainment as an essential global need and one of the world’s largest economic drivers. “Across the planet, we all eat, drink, sleep, but in between, we must unwind. That recreation is entertainment, and it is as essential as bread and butter,” he said. He explained that while countries such as the UK and the US have built highly efficient ecosystems around music, sports, events, and creative culture, Ghana has yet to fully unlock its potential. He cited Africa’s underutilized sports and event facilities as an example of missed opportunity. “There are over 5.6 million stadium seats in Africa. Many see full capacity only once or twice a year. Entertainment is the module that optimizes that infrastructure elsewhere,” he noted, referencing global acts filling stadiums weekly across Europe. Mr. Kwakye emphasized the vast value chain behind entertainment, pointing to architects, structural engineers, medical teams, cleaners, security, caterers, riggers, and hundreds of laborer’s required to stage a single major festival. “You may see an artist on stage for four hours, but a thousand people may have worked daily for weeks to make that happen. The creative industries employ more people than we recognize,” he said. He revealed that last year alone, Ghana welcomed 126,000 visitors for December events, each spending an average of $2,304. “Every one of them came with a dollar sign on their head. They spent on food, accommodation, entertainment and transportation. That is real money, and the projection is 5% growth into this year,” he added. Mr. Kwakye stressed the need for deliberate systems, particularly around infrastructure, payments, and facility management, to support the sector. He contrasted Ghana’s fragmented venue oversight with global best practices where professional companies manage national event facilities with clear targets. “If we are intentional, stadiums and theatres can run like the O2 or venues in South Africa. We need proper management, seating plans, and booking systems that make advance sales and dynamic pricing possible,” he explained. He said businesses in hospitality, food, retail, transport, and accommodation can all benefit from the booming events economy, if they plan. “A festival can take a year to produce. Hotels get fully booked months before. SMEs must read reports, understand visitor behavior, and prepare early. During one festival, we sold 26,000 bottles of water and over 8,000 bottles of coca cola. There is a market for everyone,” he said. On collaboration, Mr. Kwakye called for a shift from Ghana’s individualistic approach to a more integrated model that mirrors global systems. He highlighted loyalty programs and shared customer models as tools that can multiply revenue for creatives and businesses. “Sharing makes us all make more. We must stop thinking we must dominate one small corner when collaboration can help us conquer ten,” he stated. He also urged the public to respect the economics of events by ending the culture of freebies and gate-crashing. “The only way organizers recover their investment is through ticket sales. We must stop expecting free access and support the work behind the scenes,” he stressed. About Springboard, Your Virtual University Springboard, Your Virtual University, is a weekly motivational and personal development broadcast hosted by Rev. Albert Ocran. It airs every Sunday at 7 PM on Springboard Channel (YouTube) and Joy FM, and at 9 PM on Joy News TV. Springboard Road Show Foundation Marketing and Communications