Africa

Hangout

Digital Tools Hold the Key to Unlocking Youth Potential in Tourism – Vidette Adjorlolo

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 Vidette Adjorlolo, CEO of Sorted Chale and Luxe Tribes, has urged young people to explore the vast potential in Ghana’s tourism sector, stressing that digital tools are critical to building and scaling sustainable businesses in the industry. Speaking on Springboard Hangout with Comfort Ocran, Ms. Adjorlolo shared her journey from banking in London and Hong Kong to returning home and establishing two thriving travel brands. She noted that her decision was inspired by a desire to showcase Ghana and Africa as premier travel destinations. “Tourism is not just about sightseeing. It is about experiences, stories, and connections. With digital tools like websites, social media, apps, and even AI, young people can build powerful businesses that reach global audiences,” she explained. Through Sorted Chale, she has introduced unique packages which make vacationing in Ghana more accessible by allowing groups to share holiday homes at affordable rates. Luxe Tribes, on the other hand, organizes curated group and private trips across the continent. Ms. Adjorlolo also highlighted the many entry points for young people in tourism, including photography, storytelling, food tours, cultural performances, and hospitality services. She encouraged them to start small, stay consistent, and use digital content to tell authentic African stories. Looking ahead, she revealed her long-term vision of making Sorted Chale a household name in Africa and positioning Luxe Tribes as the leading global black travel brand. “If an idea comes to you, it came for a reason. Don’t sit on it. Pursue it,” she advised. About Springboard HangoutSpringboard Hangout is a funducative, youth-centered show hosted by Lady Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences to educate, entertain, and equip the next generation. It airs every Saturday on Joy Prime TV and on the Springboard Channel (YouTube) at 4 pm. By Faustina Yeboah

Edwuma

McKingtorch Africa Inspires Next Generation with Plastic-to-Product Solutions

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Makafui Awuku, Founder of McKingtorch Africa, is tackling Ghana’s plastic waste challenge head-on by transforming discarded pure water sachets and bottles into functional furniture and home décor. Speaking on Ghana Grows Edwuma with host Araba Koomson, Mr. Awuku revealed that his journey began in November 2017 while interning with an NGO. Disturbed by the sight of plastics left behind after meetings, he asked the cleaners to collect them, not knowing what to do next. “There are two types of artists. Some start with concepts, but I start with the material. I look at it, then decide what can be created. That’s how I made my first Christmas tree from plastic bottles,” he said. The experiment soon gained public attention when he displayed the tree on a busy street in Madina, drawing thousands of curious onlookers. His work later caught global interest, eventually earning him an invitation to showcase his creations before the then-Prince of Wales. Mr. Awuku admitted the journey has not been without challenges. From public resistance to buying products made from waste to limited funding opportunities, he noted that perseverance has been his greatest tool. “The most successful projects are not the ones with the best idea. They are the ones that stayed the course,” he explained. Beyond creating furniture, McKingtorch Africa is also empowering the next generation. The McKingtorch Africa founder has trained more than 15,000 young people across Ghana, Nigeria, and Liberia, while also supporting women in Zambia and Zimbabwe in establishing branches of the initiative.  He urged young entrepreneurs to register their projects, seek training, and most importantly, believe in their own vision. “I realized that the future I wanted was one without pollution. Nobody was going to create it for me. I had to start,” he said. About Ghana Grows EdwumaGhana Grows Edwuma is a nationwide broadcast aired on TV and radio, aimed at encouraging young people to take up career opportunities in the agribusiness, agriculture, and ATVET sectors. By Faustina Yeboah