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AUB Dassan Founder Calls for Stronger Agric Policy Focus on Springboard Hangout

Founder of AUB Dassan Limited, Mr. Mumuni Dasanah Issah, has made a strong case for national policy to tilt heavily toward agriculture if Ghana wants to reduce poverty and slow down environmental damage. Speaking on Springboard Hangout with Comfort Ocran during the Ghana Grows tour in the Upper West Region, he said his academic research proved that real transformation begins with Agric focused policy thinking. According to him, a master’s level study on poverty and environmental degradation opened his eyes to a simple truth. Agriculture remains the country’s most practical tool for sustainable change. He said the findings pointed to four activity clusters that shape the food ecosystem. These are primary production, secondary processing, tertiary food services and agricultural support services. These insights eventually became the roadmap for AUB Dassan Limited. Mr. Dassan explained that his time working with Zoom lion during a decentralization policy shift also pushed him deeper into agro processing. Data at the time showed that the Upper West Region was deeply rural. This meant waste management alone could not support long term business growth. He said the more rural a place is, the stronger its link to agriculture. That convinced him that his future was in food processing rather than waste services. He shared that AUB Dassan began in 2015 from a rented single room where he outsourced milling and focused on packaging. The early years were tough but he stayed committed. His big break came in 2017 when MiDA supported his distribution efforts with motorbikes that pushed his products across Wa, Nadowli, Jirapa and nearby communities. Today, AUB Dassan operates as a growing processing center with more than 200 potential products across six major lines. These include breakfast foods, flours, nut butters, spices, beverages and vegetables. Many of the products are built around reducing post harvest losses. He explained that when farmers begin losing produce, his team moves quickly to buy and process before the food goes bad. He said some of their Tom Brown mixes now include yam, sweet potato and plantain. Interns from the Ghana Grows program, including Nuria Zuharuna and Winifred Zoya, also shared their excitement about learning from his journey. They said the internship is giving them the confidence and skills to begin their own agro processing ideas. Looking ahead, Mr. Dassan said his dream is to move into tertiary food production with ready to eat meals. He noted that consumers of the future want more convenience and businesses must think ahead to meet that demand. He advised young people to keep their eyes on consistency instead of quick wins. He said no job comes with guaranteed potential. The person is the potential. His message to the youth was simple. Pick something, stick with it and keep building. About Springboard Hangout Springboard Hangout is a funducative, youth-centered show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences to educate, entertain, and equip the next generation. By Genevieve Mensah

Virtual University

Education is Ghana’s Greatest Tool for Change, Says Yaw Nsarkoh

Strategic adviser and director, Yaw Nsarkoh, has described education as the ultimate prescription for building a good society in Ghana. He stressed that knowledge is the most powerful productive force and must be embraced if the country is to experience true liberation. Speaking on Springboard your Virtual University with Rev. Albert Ocran, Mr. Nsarkoh closed the 17th-anniversary Thinkathon series on “The Power of Ideas” with a call for a more profound rethink of development. “Educate, educate, educate. Knowledge is the primary productive force. Embrace it. If we get it, we will liberate our society,” he said. He argued that economic growth statistics, such as reduced inflation, mean little if they do not translate into better livelihoods for citizens. “The destination is what Nkrumah was talking about. Are there more schools? Do people have good food to eat? Have we created a cultural environment where people can think? Our society is drowning in uncollected garbage. Is this a society in which you can imagine the future?” he asked. The strategic Advisor further questioned the fairness of Ghana’s democracy, warning that it risks trapping generations in cycles of poverty. “Today in your village, somebody born into a mud house, can they become Rev. Albert Ocran in one lifetime? If they cannot, then what we are saying is that we have built a Santa Claus democracy in which the poor remain poor. Their children will keep giving birth to the poor,” he cautioned. He described this “Santa Claus democracy” as an over monetized system that treats citizens as tokens to be bought during elections, excluding them from meaningful participation in national progress. Quoting Wole Soyinka, Nobel Laureate in literature, he said Africa’s variant of democracy has become “a public auction for the highest bidder.” Mr. Nsarkoh added that true development must be measured not by figures but by the creation of opportunities, a thinking culture, and a green, sustainable environment where every citizen has the chance to rise. About Springboard, Your Virtual UniversitySpringboard, Your Virtual University, is a weekly motivational and personal development broadcast hosted by Rev. Albert Ocran. It airs every Sunday at 7 PM on Springboard Channel (YouTube) and Joy FM, and at 9 PM on Joy News TV. The Thinkathon series brought together thought leaders from various fields to explore the power of ideas in shaping society. By Faustina Yeboah