Fountain Foods

Food scientist and lecturer Dr. Rosemond Dadzie, Founder and Chief Executive Officer of Fountain Foods, says the future of Ghana’s agro-processing sector depends on adding value to local produce, working closely with farmers, and eliminating waste at every stage of production. Speaking on Springboard Hangout with host Comfort Ocran, Dr. Dadzie explained that these principles have shaped the steady growth of her Cape Coast-based agro-processing company over the past few years. According to her, Fountain Foods has expanded significantly since its early days, increasing its product range from 7 to 14 while strengthening its production processes and improving product packaging. “When you first came, we had about 7 products. Now we have doubled the number to about 14 products,” she said, noting that the company has also moved from simple plastic packaging to customized branded packaging as part of efforts to improve quality and presentation. Dr. Dadzie added that the company’s market presence has also grown steadily. What began with a presence mainly in Cape Coast and Tarkwa has now expanded to other major markets, including Accra, Kumasi, and Sunyani, as demand for locally processed food products continues to rise. Beyond market expansion, she stressed that a deliberate zero-waste philosophy is central to how the company operates. According to her, every stage of production is carefully managed to ensure that little or nothing goes to waste. “We do not throw them away. After the sieving stage, we mill the particles again to produce fine gari. What remains at the very end is used for animal feed,” she explained. Dr. Dadzie also highlighted the importance of partnerships with farmers in sustaining the company’s growth. She disclosed that Fountain Foods currently works with about 50 to 60 farmers under a structured supply system that ensures each farmer has a scheduled date to deliver produce. “We have a schedule for them. A farmer knows that on a particular date, he is supplying cassava to Fountain Foods, and we do not bypass anyone when their time comes because they are expecting that opportunity,” she said. She explained that the system helps guarantee a reliable supply of raw materials while also giving farmers a stable market for their produce. According to her, Fountain Foods currently produces about 650 tons of flour each year, in addition to other products such as pepper powder, ginger powder, natural mixed spices, and ground nut paste. Despite this output, Dr. Dadzie noted that demand for cassava-based products continues to rise across the country. “The demand is quite high, and we are working very hard to meet it,” she said, adding that the company sometimes has to extend working hours to fulfill urgent orders from distributors in different parts of the country. Dr. Dadzie encouraged greater collaboration within the agro-processing sector, stressing that partnerships among processors could help businesses expand their markets while meeting increasing consumer demand. About Springboard Hangout Springboard Hangout is a funducative, youth-centred show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences aimed at educating, entertaining, and equipping the next generation. The programme airs every Saturday at 4:00 PM on Joy Prime TV and on the Springboard Channel on Facebook and YouTube. Marketing & Communications Springboard Road Show Foundation