‘Business Must Be Built Around People, Not Profit’ Says Gwen Addo
Founder and CEO of Hair Senta, Gwen Addo, has urged entrepreneurs and aspiring leaders to build businesses that place people at the centre rather than profits, saying long-term success comes from service, trust, and a willingness to keep learning. Speaking on Springboard, Your Virtual University, with host, Ps. Albert Ocran, as part of the ongoing Exploring Women in Leadership series marking International Women’s Day, Mrs. Addo reflected on her journey from banking into entrepreneurship and shared lessons on leadership, innovation, and personal growth. According to her, one of the biggest mistakes many entrepreneurs make is starting businesses solely with profit in mind. “You don’t start a business thinking about profits. That is the wrong way to do it. I saw a problem and realised there were people who needed options with their hair and extensions. I tapped into that need and also saw the opportunity to build a brand around trust and consistency,” she said. Mrs. Addo explained that the decision to leave banking and venture into the beauty industry did not happen overnight. Instead, she started the business on a small scale while still working in the corporate sector, testing products among colleagues before eventually committing to it fully. “I didn’t just wake up and quit my job. I started small. I ordered a few pieces of hair and tested them with colleagues to see how it would go. When I saw the potential, I planned and realised this could become something bigger,” she noted. The entrepreneur also highlighted the importance of balancing customer acquisition with retention. “A lot of companies focus only on acquiring new clients, but retention is just as important. When you retain clients while still attracting new ones, your market share grows naturally,” she said. Reflecting on the growth of Hair Senta, Mrs. Addo added that the business evolved significantly once she began focusing on what customers actually wanted rather than what she personally believed the market needed. “In the beginning, I created a brand around what I wanted, not what people wanted. The business really opened up when I began listening to people and understanding their needs,” she said. She added that as the company expanded into partnerships and international distribution, her leadership approach also changed. “As you grow, leadership changes you whether you like it or not. I began to realize that people in different industries were watching what we were doing. That made me more intentional about how I lead because there are people learning from the journey,” she said. The CEO also credited her Christian faith as a major influence on her leadership philosophy, explaining that it shifted her perspective from ownership to stewardship. “Faith has humbled me and made me realize that I am not an owner but a steward. When you see yourself that way, it becomes natural to operate with integrity and to serve people well,” she said. According to her, this mindset has helped her maintain resilience even during difficult periods in business. “As a person of faith, I believe everything works together for good. Even when something looks like failure, it may simply mean that path was not meant for you,” she added. About Springboard, Your Virtual University Springboard, Your Virtual University, is a weekly motivational and personal development broadcast produced by the Springboard Road Show Foundation and hosted by Pastor. Albert Ocran. The broadcast airs every Sunday at 7 PM on Joy 99.7 FM and on Springboard Channel (Facebook & YouTube) and at 9 PM on Joy News TV. The discussion formed part of the special International Women’s Day series dubbed HERizon: Exploring women in leadership. Marketing & Communications Springboard Road Show Foundation


