Brand

Edwuma

Rashid Adams Turns 100 Cedis Coconut Venture into Growing Brand

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Founder and Chief Executive Officer of Rash Coco Hut, Rashid Adams, has transformed a coconut-selling venture he started with just 100 Ghana cedis into a growing enterprise producing bottled coconut water and organic fruit juices in Accra. Speaking on Ghana Grows Edwuma, Mr. Adams shared how his journey began after several years working as a driver’s mate. “I’ve always had the dream to build something and give the youth job opportunities,” he said. “After careful thought, I settled on the coconut business. It’s something I’ve done from childhood.” He explained that innovation has been central to his brand’s growth. “I can boldly say that selling bottled coconut water was introduced by Rashid, and many people can testify to this,” he noted. “The way we’ve known coconut sales over the years has been the same, but I decided to make it more appealing through packaging.” Today, Rash Coco Hut, located at Adenta Housing Down in Accra, operates with a team of young workers who help supply coconuts to customers daily and at events. The business sources its coconuts from Sammens and sells over 3,000 coconuts weekly. Beyond coconut water, the entrepreneur has expanded into producing a range of organic juices, including sugarcane, tiger nut, and pineapple blends. “We now have about 14 different varieties of juices, all pure and organic with no additives,” he said. Mr. Adams attributed his success to perseverance and purpose. “Indeed, I started this business with just 100 Ghana cedis. I think I’m blessed with knowledge and resilience to persist even under the harshest conditions,” he said. To sustain production, Rash Coco Hut now operates its own coconut farm, ensuring a steady supply of raw materials. Mr. Adams emphasized his goal of creating employment for young people. “Most people complete school and say there are no jobs. I’ve committed myself to working hard so that through my business, others can find opportunities and stay off the streets,” he added. Through Rash Coco Hut, Rashid Adams continues to demonstrate how creativity and determination can turn a small idea into a sustainable source of livelihood and inspiration for Ghana’s youth. About Ghana Grows Edwuma Ghana Grows Edwuma is a nationwide broadcast aired on TV and radio, aimed at encouraging young people to take up career opportunities in the agribusiness, agriculture, and ATVET sectors. By Genevieve Mensah

Edwuma

We Built Riohs College to Give Practical Fashion Training to People – Richard Ohene Sika

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Founder of Riohs College of Design, Richard Ohene Sika, says he established the institution to provide hands-on fashion training at a time when Ghana lacked short, practical programs in the field. “There was no official fashion institution doing anything shorter than a one-year program, and many people simply wanted to learn how to sew,” he explained. “That’s why I set up Riohs College, to focus on practicality and teach people how to sew.” Mr. Ohene Sika made these remarks on Ghana Grows Edwuma, hosted by Araba Koomson. The episode explored how Riohs College of Design has created opportunities for young people to turn their creative talents into professional careers. He outlined the institution’s major programs, including clothing and construction, 3D digital fashion, menswear, bridal design, and a new comprehensive fashion design option of one to three years. “From illustration to final sewing, everything is practical from day one. We are student-focused, and it is also value for money,” he said. According to him, what makes Riohs stand out is its lifelong support for graduates. “We have an acronym, LEARN. It’s a lifelong learning program. Even ten years after school you can always come back. We have an open studio policy where you can produce or get any form of help you need.” Mr. Ohene Sika also highlighted the institution’s facilities, including digital and design studios, a library, and a conducive classroom environment. He added that creating a lively and creative space motivates students to excel. Proudly listing alumni such as Elikem the Tailor, Sarah the Dressmaker, Zaki, and several others who have built thriving brands in Ghana and abroad, he said, “Sometimes I see a beautiful brand and later discover it belongs to one of our old students. That gives me so much joy.” About Ghana Grows EdwumaGhana Grows Edwuma is a nationwide broadcast aired on TV and radio, aimed at encouraging young people to take up career opportunities in the agribusiness, agriculture, and ATVET sectors. By Faustina Yeboah

Hangout

Scrap Metal Artist Jeffery Yeboah Shares His Journey on Springboard Hangout

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Jeffery Kwabena Yeboah, founder of Kae Kwabena Studios, has shared how he started his journey as a scrap metal artist with no prior knowledge of welding, and no financial support, but with a strong desire to succeed. He was speaking on Springboard Hangout with Lady Comfort Ocran in an episode titled Sparking Conversations with Scrap Metal. Mr. Yeboah recounted how his breakthrough came in 2015 when he decided to create tables using old car tires and jute ropes. According to him, the idea gained media attention and drew interest to his work, although it came with some challenges. “People thought I was just making tables, not art,” he said. “And I’ll blame myself for how I communicated it at the time.” Mr. Yeboah stated that he produced planters despite not having any background in welding. “I didn’t know anything about welding when I was asked to make planters for someone,” he said. “I even told her assistant to find someone else. But when she called me directly, I just said yes.” He  further revealed that his move to Accra as a child came with several challenges, but he remained focused on his education and eventually gained admission into the University of Ghana. “I entered Legon with nothing. I had to hustle. I started decorating rooms using PVC stickers just to survive,” he noted. The creative artist stated that his journey has been shaped by many helping hands, which inspired the name of his brand, Kae Kwabena, which means “remember Kwabena” in Akan. “Each time I say the name, I remember the hands that helped me. It keeps me humble and grateful,” he said. About Springboard HangoutSpringboard Hangout is a funducative, youth-centered show hosted by Lady Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences to educate, entertain, and equip the next generation. By Faustina Yeboah