Business

Founder of AUB Dassan Limited, Mr. Mumuni Dasanah Issah, has made a strong case for national policy to tilt heavily toward agriculture if Ghana wants to reduce poverty and slow down environmental damage. Speaking on Springboard Hangout with Comfort Ocran during the Ghana Grows tour in the Upper West Region, he said his academic research proved that real transformation begins with Agric focused policy thinking. According to him, a master’s level study on poverty and environmental degradation opened his eyes to a simple truth. Agriculture remains the country’s most practical tool for sustainable change. He said the findings pointed to four activity clusters that shape the food ecosystem. These are primary production, secondary processing, tertiary food services and agricultural support services. These insights eventually became the roadmap for AUB Dassan Limited. Mr. Dassan explained that his time working with Zoom lion during a decentralization policy shift also pushed him deeper into agro processing. Data at the time showed that the Upper West Region was deeply rural. This meant waste management alone could not support long term business growth. He said the more rural a place is, the stronger its link to agriculture. That convinced him that his future was in food processing rather than waste services. He shared that AUB Dassan began in 2015 from a rented single room where he outsourced milling and focused on packaging. The early years were tough but he stayed committed. His big break came in 2017 when MiDA supported his distribution efforts with motorbikes that pushed his products across Wa, Nadowli, Jirapa and nearby communities. Today, AUB Dassan operates as a growing processing center with more than 200 potential products across six major lines. These include breakfast foods, flours, nut butters, spices, beverages and vegetables. Many of the products are built around reducing post harvest losses. He explained that when farmers begin losing produce, his team moves quickly to buy and process before the food goes bad. He said some of their Tom Brown mixes now include yam, sweet potato and plantain. Interns from the Ghana Grows program, including Nuria Zuharuna and Winifred Zoya, also shared their excitement about learning from his journey. They said the internship is giving them the confidence and skills to begin their own agro processing ideas. Looking ahead, Mr. Dassan said his dream is to move into tertiary food production with ready to eat meals. He noted that consumers of the future want more convenience and businesses must think ahead to meet that demand. He advised young people to keep their eyes on consistency instead of quick wins. He said no job comes with guaranteed potential. The person is the potential. His message to the youth was simple. Pick something, stick with it and keep building. About Springboard Hangout Springboard Hangout is a funducative, youth-centered show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences to educate, entertain, and equip the next generation. By Genevieve Mensah