Impact

News

Bridget Eshun Wins GHS100,000 Grand Prize at Enterprise Spotlight Challenge

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Bridget Eshun, Founder of Delsoy Milk Drink Limited in Ghana’s Central Region, has emerged as the overall winner of the Enterprise Spotlight Challenge. The Enterprise Spotlight is a nationwide entrepreneurship initiative by Enterprise Group PLC and the Springboard Road Show Foundation, designed to discover, fund, and elevate the next generation of Ghanaian business leaders. The highly competitive challenge received 468 applications from various sectors across the country. Bridget Eshun took home the grand prize of GHS100,000. When Bridget entered the competition, she brought with her strong belief in her vision and a determination to address a pressing societal need. Her business provides nutritious, plant-based milk alternatives made from soya beans targeting lactose-intolerant individuals and lactating mothers. Delsoy Milk Drink Limited also promotes environmental sustainability through a zero-waste production model, converting soybean by-products into feed for pig and poultry farming. “We say a very big thank you to Enterprise Group and Springboard Road Show Foundation for giving Delsoy Milk Drink Limited this spotlight. We promise to make you and Mother Ghana proud.” says Bridget Eshun, Founder, Delsoy Milk Drink Limited. Other winners included: Ernest Sampong Darko, CEO of Duckpro Ghana (Eastern Region), who secured second place and GHS80,000 for developing plant-based protein supplements for the poultry, aquaculture, and livestock industries—helping reduce feed costs for smallholder farmers. Emmanuella Yayra Ameevor, Founder of ORAVE Juices (Greater Accra Region), who placed third and won GHS50,000 for producing natural, probiotic juices while converting organic waste into fertilizer to support farming communities. Beyond building profitable ventures, the top three entrepreneurs are creating employment opportunities, empowering youth and smallholder farmers, and driving innovation in Ghana’s agribusiness sector. The total prize pool for the challenge was GHS500,000. In addition to the cash prizes, winners will benefit from a one-year structured mentoring and counseling programme, along with national exposure to support business growth and scalability. Albert Ocran, Technical Director of the Springboard Road Show Foundation, says “We are absolutely proud of all the winners,” He also expressed gratitude   to the judges, Enterprise Group, and all partners for their commitment throughout the challenge. In his congratulatory remarks to the winners, Daniel Larbi-Tieku, Group CEO of Enterprise Group, said: “What you are seeing today is the result of effort, commitment, and an unshakeable belief in your ideas. You have earned this.” The Most Resilient Award As part of the Enterprise Spotlight Challenge, A Most Resilient Award – a GHS10,000 cash prize — was dedicated to a person with a disability who demonstrated outstanding resilience. One of the most inspiring stories this year was that of Foli Elisha Kofi, Founder of Mycocostuff Ghana. Through innovation and determination, he has built a business that transforms coconut waste into eco-friendly products. Elisha’s resilience earned him recognition at the Young Innovators Awards and a place among the Top 24 finalists of the Enterprise Spotlight Challenge. He ultimately won the Most Resilient Award for his remarkable entrepreneurial journey. “Winning the Most Resilient Award means more than recognition to me. It is a reminder that despite the challenges persons with disabilities face daily, we still have the strength to keep building, creating, and inspiring others.” says Foli Elisha Kofi, Founder, Mycocostuff Ghana. About Enterprise Group PLC Enterprise Group PLC is a leading financial services company comprising six operating companies: Enterprise Insurance Company, Enterprise Life Assurance Company, Enterprise Trustees, Enterprise Properties, Enterprise Funeral Services Ghana trading as ‘Transitions – The Funeral People’ and Acacia Health Insurance. The Company is headquartered in Accra and has operations in The Gambia and Nigeria. Enterprise is now ISO 27001 Certified. Your data safety guaranteed. About Springboard Road Show Foundation Springboard Road Show Foundation (SRSF) is a Ghanaian non-profit organization committed to raising the next generation of African leaders and entrepreneurs. Through youth mobilization, mindset change, skills development, and national engagement platforms, SRSF supports young women, men, persons with disability and displaced persons to build agency, unlock opportunity, and contribute meaning fully to Ghana’s socio-economic development. Media and PR Unit Springboard Road Show Foundation (SRSF) 024 9999 555 / 0308 255 775

Hangout

African Brands Must Compete Globally Through Innovation and Culture, Says Gold Coast Tokota Founder

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Founder and CEO of Gold Coast Tokota, Samuel Kumi-Gyau, says African businesses must move beyond local recognition and build globally competitive brands through innovation, cultural identity, and strategic partnerships. Speaking on Springboard Hangout with host Comfort Ocran, the Ghanaian entrepreneur said that African-made products can compete confidently in international markets when businesses focus on quality, research, and strong brand positioning. According to him, Gold Coast Tokota was intentionally built to challenge perceptions about African manufacturing while helping people reconnect with African heritage through footwear. “We are changing the narrative about manufacturing in Africa,” he stated. Mr. Kum-Gyau explained that the company combines traditional African craftsmanship with modern design and sustainability, producing footwear from recycled materials such as sachet rubber, car tyres, old jeans, and plastic containers. He noted that innovation remains central to the company’s growth strategy, revealing that the brand has expanded beyond Ghana through partnerships in Nairobi, London, Dubai, Miami, and Johannesburg. “We are not just producing Ahenema,” he said. “We are producing Orthopaedic Ahenema.” The entrepreneur stressed that research has played a major role in helping the company stand out in an increasingly competitive market. Before launching the brand, he said he travelled outside Ghana to understand how international customers would perceive African footwear products. “That research changed everything about our products,” he explained. The founder further disclosed that Gold Coast Tokota currently operates multiple outlets across Accra and produces about 20 pairs of footwear daily. Beyond footwear production, he revealed plans to build a broader leather ecosystem in the future through cattle farming and local leather production to reduce dependence on imported materials. “Ten years from now, Gold Coast Tokota will not just be a footwear brand,” he said. “We want to build our own leather ecosystem.” He also highlighted the importance of building strong teams, stating that one of the biggest decisions that transformed his business was employing people who possessed expertise beyond his own. “The game changer has always been employing people who know more than me,” he said. He encouraged young entrepreneurs to focus on learning, networking, and creating value rather than chasing quick financial gains. “Money is people,” he stated. “If the right people connect to your brand, opportunities will follow.” Watch the full episode here https://www.youtube.com/live/H0k3CbTJA3M?si=qhsixDJfaGk6lkyE About Springboard Hangout Springboard Hangout is a funducative, youth-centred show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences aimed at educating, entertaining, and equipping the next generation. The programme airs every Saturday at 4:00 PM on Joy Prime TV and on the Springboard Channel on Facebook and YouTube. Marketing & Communications Springboard Road Show Foundation

Hangout

“Many Mothers Are Silently Slipping Into Depression” — Eno Quagraine Calls for More Empathy and Support for Women

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Founder and CEO of Talkative Mom LLC and Petite Elite Preschool, Eno Quagraine, has called for greater emotional support and empathy for mothers, revealing that many women silently battle postpartum depression, emotional exhaustion, and overwhelming pressure after childbirth. Speaking on Springboard Hangout with host Comfort Ocran, the Founder shared her personal experience with childbirth and postpartum struggles, describing how the emotional and physical challenges of motherhood are often overlooked in society. According to her, many women are made to believe childbirth is simply a natural process that every woman should endure without complaint, making it difficult for struggling mothers to openly speak about their pain. The CEO explained that she struggled with breastfeeding, healing after childbirth, sleep deprivation, and pressure from people around her, leaving her feeling emotionally overwhelmed. “I felt like I was failing,” she stated while recounting her experience. The motherhood advocate noted that many women in Ghana continue to suffer silently because conversations around maternal mental health remain limited and misunderstood. “You can be grateful for motherhood and still be upset about what you are going through,” she said. Drawing from conversations within her Talkative Mom community, she stated that many mothers also struggle with childcare pressures, lack of support systems, marital strain, unsolicited advice from family members, and the constant pressure to appear strong. She added that many women eventually lose themselves in the process of motherhood because they prioritize everyone else while neglecting their own well-being. According to her, this reality pushed her community to intentionally create wellness spaces where mothers can rest, reconnect with themselves, and openly discuss their struggles without fear of judgment. She urged families, health workers, friends, and society at large to become more supportive towards mothers, especially during the early stages of motherhood. “We should extend more empathy and be less judgmental,” she stressed. About Springboard Hangout Springboard Hangout is a funducative, youth-centred show hosted by Comfort Ocran. It features inspiring stories, practical skills, and real-life experiences aimed at educating, entertaining, and equipping the next generation. The programme airs every Saturday at 4:00 PM on Joy Prime TV and on the Springboard Channel on Facebook and YouTube. Marketing & Communications Springboard Road Show Foundation

News

Enterprise Spotlight Unveils Top 10 Finalists in Nationwide Entrepreneurship Competition

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ACCRA, GHANA Edna Vorsah of Herb Gardens is one of the Top 10 most promising young entrepreneurs who have been selected for the semi-finals of Enterprise Spotlight, a nationwide entrepreneurship competition. Enterprise Spotlight is an initiative of Enterprise Group PLC in partnership with Springboard Road Show Foundation. The journey began with 468 applications drawn from a nationwide pool of entrepreneurs aged 18 to 40. The top 10 finalists emerged from diverse sectors including agribusiness, manufacturing, recycling, food processing, and social enterprise. One of the outstanding finalists is Edna Vorsah, a person living with cerebral palsy who turned six years of unemployment into entrepreneurship by starting a soap-making business from her home. Her resilience earned her a nomination for the Young Innovators Awards, organized by Springboard Road Show Foundation in partnership with Mastercard Foundation under the Ghana Grows programme. She won the award and had the opportunity to attend an immersive learning trip in Kenya. Additionally, she was enrolled in a six-month mentorship programme, which helped her rebrand her products and services. Edna is now among the Top 10 finalists after applying for the Enterprise Spotlight competition. Edna’s selection reflects the journey of the other nine finalists who have demonstrated both innovation and resilience in the face of key business growth challenges including limited access to funding, mentorship, and market opportunities. The 10 finalists come from across Ghana: from the Greater Accra, Ashanti, Eastern, Central, Bono, and Northern regions reflecting geographical diversity and inclusion, with 60% female representation, and 40% male entrepreneurs. The Top 10 finalists are:   The young entrepreneurs will receive funding alongside a year-long Mentoring and Counselling programme designed to help them build and scale their businesses. Additionally, the Top 10 finalists will gain National Visibility through Springboard, Your Virtual University, providing them with increased exposure, access to mentors, collaborators, and potential investors. “Enterprise Spotlight ignites young people’s creativity, empowers them to pursue their dreams, and equips them to build impactful businesses,” said Albert Ocran, Technical Director of Springboard Road Show Foundation. Phyllis Woode-Nartey, Head, Group Communications and Synergies, Enterprise Group also praised the entrepreneurs for their innovation and courage, noting that they represent the promise and potential of Ghana’s next generation of problem-solvers. The public is invited to follow the journey for the search for Ghana’s top emerging entrepreneur every Sunday on Joy 99.7 FM, Joy News TV, and on Springboard Channel. About Enterprise Group PLC Enterprise Group PLC is a leading financial services company comprising six operating companies: Enterprise Insurance Company, Enterprise Life Assurance Company, Enterprise Trustees, Enterprise Properties, Enterprise Funeral Services Ghana trading as ‘Transitions – The Funeral People’ and Acacia Health Insurance. The Company is headquartered in Accra and has operations in The Gambia and Nigeria. Enterprise is now ISO 27001 Certified. Your data safety guaranteed. About Springboard Road Show Foundation Springboard Road Show Foundation (SRSF) is a Ghanaian non-profit organisation committed to raising the next generation of African leaders and entrepreneurs. Through youth mobilisation, mindset change, skills development, and national engagement platforms, SRSF supports young women, men, persons with disability and displaced persons to build agency, unlock opportunity, and contribute meaning fully to Ghana’s socio-economic development. Media and PR Unit Springboard Road Show Foundation (SRSF) 024 9999 555 / 0308 255 775

News

Stakeholders Advocate Greater Disability Inclusion

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Disability advocates and development organizations have called for more intentional workplace inclusion and accessibility for persons with disabilities in Ghana during the EmpowAbility Seminar 2.0 held in Accra to mark May Day. Held under the theme, “Celebrating the Ghanaian Worker: Inclusion, Dignity and Opportunity for All,” the seminar brought together development practitioners, advocates, professionals, and persons with disabilities to discuss equal opportunities and inclusion in the workplace. The call comes amid persistent challenges facing persons with disabilities, including unemployment, discrimination, limited access to training opportunities, and societal stereotypes that continue to hinder full participation in society and the workplace. Speaking at the event, Executive Director of Springboard Road Show Foundation, Comfort Ocran, urged organizations and institutions to incorporate effective disability inclusive strategies to encourage inclusion and accessibility in every aspect of the Ghanaian workspace.  “Inclusion by default means we don’t add accessibility as an afterthought. We build it in from day one”. She said. She further emphasized the need to create spaces that enable persons with disabilities to participate fully in national development through equal access to opportunities, empowerment initiatives, and support structures. Reinforcing the call for mindset transformation, Michael Owusu Asare, Director of No Limit Foundation, challenged persons with disabilities and young people to rise above limitations and take intentional steps toward personal growth and empowerment. “The wheelchair is not the disability: the real disability is a mindset that believes you cannot change your circumstances due to challenges you are confronted with,” he stressed. Director at the Centre for Employment of Persons with Disabilities Ghana, Mr. Alexander K. Tetteh, encouraged persons with disabilities to embrace entrepreneurship and self-development as a means of financial empowerment.   The event was organised by No Limit Foundation in partnership with Springboard Road Show Foundation, Centre for Employment of Persons with Disabilities Ghana, Enterprise Life, Enterprise Insurance, Enterprise Trustees, Gold Fields Ghana Foundation and Telecel Ghana among others.

Virtual University

Entrepreneurship Is Not a Title but a Way of Thinking, Says Professor Robert Hinson

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Professor of Marketing at the University of Ghana Business School, Professor Robert Hinson, has described the entrepreneurial mindset as a disciplined way of thinking that goes far beyond starting a business, stressing that it is a cultivated habit rooted in how individuals see problems and respond to them. Speaking on Springboard, Your Virtual University, with host Pastor Albert Ocran, Professor Hinson explained that entrepreneurs are not defined by job titles or ownership of businesses, but by a consistent ability to identify opportunities where others see obstacles. He said, “Somebody who has an entrepreneurial mindset is a restless opportunity identifier. It is like your senses are always active. Whether you are asleep or awake, you are constantly picking signals, constantly asking what can be done here that others are not seeing.” According to him, this way of thinking is not reserved for business owners alone. He noted that it can be found in professionals across different fields, including corporate environments, ministry, and public service, as long as the individual is committed to solving problems and driving change. Professor Hinson emphasised that at the heart of entrepreneurship is a strong focus on value creation rather than immediate financial gain. He cautioned that individuals who begin their journey with a narrow focus on money often struggle to endure the challenges that come with building anything meaningful. “I think there is a likelihood they may fail, particularly because if you start out with money, money, money, it is very difficult to be resilient when problems come. But if you go in with a sense of wanting to make a real impact and solve problems, you develop the staying power to keep going,” he said. He explained that successful entrepreneurs are typically driven by a desire to solve significant problems that benefit others, and that financial reward often follows as a result of the value they create. Beyond value, Professor Hinson outlined resilience as a defining trait, noting that the entrepreneurial journey is marked by setbacks and uncertainty. He said individuals must develop what he described as “shock absorbers” to withstand challenges and remain committed to their vision. “You must understand that obstacles will occur. But because you have a certain fixation on where you are going, you are able to stay the course, even when things are not working immediately,” he stated. He also highlighted the importance of continuous learning, describing knowledge as the fuel that sustains entrepreneurial relevance over time. Without it, he warned, individuals risk becoming outdated in a rapidly changing environment. “True professional power comes from the quality of knowledge you consume, not once, but lifelong. If the fuel finishes, the car will not move,” he explained. The marketing professor further pointed to mentorship and practical exposure as critical to developing entrepreneurial competence. Drawing from his own experience, he noted that guidance from experienced professionals often delivers more practical value than theoretical knowledge alone. “There are people who have travelled the road for decades. When they sit with you and give you direction, it can move you forward faster than reading many books,” he said. On the role of action, Professor Hinson stressed that entrepreneurs are not passive thinkers but decisive individuals who move quickly once they identify opportunities. He described this as an “action bias,” where individuals rely on sufficient information to act rather than waiting for perfect conditions. He also addressed the future of work, warning that technological shifts, particularly artificial intelligence, will redefine opportunities and make adaptability essential. “Whether you like it or not, artificial intelligence has redefined the rules of business. You must become more literate in it, and if your industry is at risk, you must innovate or risk becoming irrelevant,” he said. About Springboard, Your Virtual University Springboard, Your Virtual University, is a weekly motivational and personal development broadcast produced by the Springboard Road Show Foundation and hosted by Pastor. Albert Ocran. The broadcast airs every Sunday at 7 PM on  Joy 99.7 FM and on Springboard Channel & Albert Ocran (Facebook & YouTube)  and at 9 PM on Joy News TV. The discussion formed part of the series dubbed “The Entrepreneurial Mindset.” Marketing & Communications Springboard Road Show Foundation

Virtual University

Failure, Survival, and Smart Partnerships Shape Entrepreneurial Success – Alloysius Attah, CEO, Farmerline

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Co-founder and CEO of Farmerline, Alloysius Attah, has attributed his journey in building a global AgriTech company to persistence through failure, a strong sense of purpose, and learning to work with others rather than in isolation. Speaking on Springboard, Your Virtual University, as part of the ongoing series, The Entrepreneurial Mindset, with host Pastor Albert Ocran, Mr. Attah shared that his path into entrepreneurship was not planned, but driven by necessity and shaped by experiences that forced him to think differently about growth and opportunity. Reflecting on his early years, he explained that his initial goal was rooted in family responsibility. “The vision at the time was very simple: study hard, be among the best, get a job, make money, and support my aunt and my family in the best way I can,” he said, noting that this early motivation laid the foundation for his discipline and drive. The CEO revealed that his entry into entrepreneurship came from survival rather than ambition. Coming from a modest background, he had to find ways to support himself through university. “When I got there, from the first week, I was selling calculators, whatever I needed to do to make money. I knew after the first year my dad would not have enough to support me, so I had to work with my hands,” he stated. He noted that many of the skills that later shaped his career were not acquired in the classroom, but through exposure and curiosity. His involvement in a university choir introduced him to programming, while a campus mission exposed him to media production. These experiences eventually led him to build businesses even while still a student. According to him, one of the defining lessons in his journey has been the importance of creating value before seeking profit. “You cannot make money if you do not create value. And if you are working with people who are already struggling, you have to build trust first, create value, and then you can capture a fraction of that value as income,” he explained. Mr. Attah also spoke about the difficult moments that nearly led him to quit. He recounted a period when his team could not afford salaries and survived on a single shared meal each day. “We had hired people, but we could not pay them properly. The best we could do was eat together once a day. At that moment, the future looked very blurry, and I was already thinking about alternative plans,” he said. Despite these setbacks, a major turning point came when his company secured international recognition and funding. This validation, he said, gave them the confidence and support needed to scale their work. He emphasised that one of the biggest mistakes young entrepreneurs make is trying to do everything alone. Drawing from his own experience, he explained that collaboration became necessary after repeated failure. “You try to do everything yourself; you get tired, you get beaten, you get depressed, and then you realize it is not wise. You can win through others, which is smarter and more efficient,” he noted. The Co-founder further highlighted a critical business decision that shaped the future of his company. Faced with the choice between immediate financial gain and long-term value, he chose to retain ownership of his company’s intellectual property. “We had the option to take quick money or own what we were building. We decided to take less money and keep the IP, and that decision has led to everything we have today,” he said, adding that the same technology has since generated significant investment and impact. Today, Farmerline works with thousands of partners across multiple countries, using technology to support farmers with training, financing, and market access. Attah explained that this scale was only possible through partnerships. “We focused on what we do best and worked with others who bring their strengths. That is how you grow without trying to control everything,” he said. On the future of entrepreneurship in Africa, he pointed to agriculture as a major opportunity for economic growth. He encouraged young people to take practical steps rather than waiting for perfect conditions. “We have the land, we have the youth, and the world needs food. There is no excuse. Start small, grow something, and make money from it,” he advised. Mr. Attah added that success is built over time through difficult choices, consistent effort, and a willingness to learn from failure. About Springboard, Your Virtual University Springboard, Your Virtual University, is a weekly motivational and personal development broadcast produced by the Springboard Road Show Foundation and hosted by Pastor. Albert Ocran. The broadcast airs every Sunday at 7 PM on  Joy 99.7 FM and on Springboard Channel & Albert Ocran (Facebook & YouTube)  and at 9 PM on Joy News TV. The discussion formed part of the new April series dubbed “The Entrepreneurial Mindset.” Marketing & Communications Springboard Road Show Foundation

Virtual University

Andrew Ackah Calls on Entrepreneurs to Focus on Purpose, Problem-Solving, and Long-Term Impact

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CEO of Dentsu & President of Advertising Association of Ghana, Andrew Ackah, has called on entrepreneurs to shift their focus from quick financial gains to building meaningful solutions, stressing that true fulfillment in business comes from impact. Speaking on Springboard, Your Virtual University, with host Pastor Albert Ocran, as part of the ongoing April series on The Entrepreneurial Mindset, Mr. Ackah explained that entrepreneurship begins with an inner drive to solve problems, not just the desire to make money. According to him, individuals who succeed in business are often those who feel a deep restlessness until they bring their ideas to life. “There are people who cannot continue living their lives without solving a problem,” he said. “If you identify that you can do something to help or improve lives, that desire stays in you until you bring that solution out. That is where entrepreneurship starts.” Drawing from over two decades of experience, he noted that his own journey into advertising was not planned but discovered through curiosity and persistence. He explained that after entering the field with no formal background, he deliberately invested time in learning the principles of marketing and consumer behaviour, which later shaped his career. “I did not study marketing, so I went to buy books and learned it myself. I wanted to understand why people make the choices they make, because that is the foundation of business. Once I understood that, I knew this was what I wanted to do,” he said. The CEO emphasised that building a successful business goes beyond technical skill and requires a strong sense of responsibility, especially in leadership. He explained that moving from a functional role into leadership revealed gaps in his own preparedness and forced him to grow. “The game changes completely when you become a leader. You are no longer just responsible for your work, but for people, clients, and the future of the business. You must learn continuously, listen to others, and accept that you will make mistakes along the way,” he stated. He further highlighted that failure is an inevitable part of the entrepreneurial journey and should not discourage business owners. Instead, he advised entrepreneurs to learn from setbacks and remain committed to their purpose. “You will fail, but you must learn from your mistakes and not repeat them. Sometimes things will not go your way, but you must remember why you started and keep working at it,” he said. Addressing the common perception that financial success is the ultimate goal of entrepreneurship, Mr. Ackah challenged that view, explaining that money is only a by-product of creating value. “It is about creating something and seeing that idea come to life in others. Money is only for economic reasons, but the real fulfillment comes from knowing you have solved a problem and made an impact. That is what keeps you going,” he explained. He added that as entrepreneurs grow, their priorities often shift from profit to purpose, with many eventually focusing on legacy and contribution. “The more you grow, the more you realize that what you are doing is affecting people. That is when the money becomes secondary, and the impact becomes the real reward,” he said. Mr. Ackah also encouraged business owners facing difficult periods not to give up, noting that challenges are part of a natural cycle in life and business. “You cannot win all the time. There will be difficult seasons, but you must stay grounded and find solutions. If you believe in what you started, you can recover and move forward,” he said. He urged aspiring entrepreneurs to identify what drives them deeply and pursue it with commitment, while also recognising that success is ultimately about serving others. “Find what keeps you awake at night and pursue it. When you get there, understand that it is not about you. It is about the many people who need what you are building,” he said. About Springboard, Your Virtual University Springboard, Your Virtual University, is a weekly motivational and personal development broadcast produced by the Springboard Road Show Foundation and hosted by Pastor. Albert Ocran. The broadcast airs every Sunday at 7 PM on  Joy 99.7 FM and on Springboard Channel & Albert Ocran (Facebook & YouTube) and at 9 PM on Joy News TV. The discussion formed part of the new April series dubbed “The Entrepreneurial Mindset.” Marketing & Communications Springboard Road Show Foundation

Virtual University

“Stop Chasing Investors, Build Value First” — Caveman Watches CEO Anthony Dzamefe To Young Entrepreneurs

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Founder and CEO of Caveman Watches, Anthony Dzamefe, has urged young entrepreneurs to shift their focus from seeking funding to building real value, stating that a strong product will naturally attract the right opportunities. Speaking on Springboard, Your Virtual University, with host Pastor Albert Ocran as part of the ongoing April series on The Entrepreneurial Mindset, Mr. Dzamefe stated that many aspiring business owners spend critical time pursuing investors instead of developing their craft. Reflecting on his early journey, he revealed that he once spent entire days moving from one meeting to another in search of financial backing, only to realize that he was neglecting the very work that would make his business worth investing in. “I realised that in a whole day of chasing investors, I had barely spent any time actually making watches. So, I flipped my thinking. I decided to focus on building the product and the brand. If help comes, it will speed things up, but even if it does not, I am still going where I am going. When you build something valuable, it markets itself halfway, and the right people will come,” he said. Mr. Dzamefe added that his journey into watchmaking did not begin with a passion for the craft, but with curiosity and survival. After leaving his job and searching for opportunities, he bought a watch for resale and unexpectedly discovered a business opportunity. What started as a simple trade soon grew into a deeper pursuit of mastery, leading him to learn watch repairs from roadside artisans and later leatherwork from shoemakers. He explained that this willingness to learn from unconventional sources shaped his foundation and reinforced the importance of craftsmanship and attention to detail, which he describes as non-negotiable in the watch industry. “The industry worships detail. There is no room for error. Sometimes you spend extra days working on something the customer may never even notice, but you do it because you are committed to the standard. That is what defines the product and ultimately affects the price,” he noted. Beyond technical skill, Mr.  Dzamefe stressed that one of the biggest threats to entrepreneurs is not lack of capital but poor emotional control. He described entrepreneurship as mentally demanding, with constant pressure and unpredictable challenges that can easily derail those who are not prepared. “It is very torturous at times. A single phone call can change your mood. If you do not learn how to manage your emotions and stress, you will struggle, regardless of how much money you have. That is what causes many people to give up,” he said, adding that emotional discipline has been a key factor in his ability to stay the course. He also highlighted people management as a critical but often overlooked aspect of business growth, arguing that companies can only grow as much as their teams do. Drawing from his own experience as a former employee, he emphasised the need for business leaders to invest in their workers and create room for them to think and contribute. “Your business will not go anywhere without people. When your workers stop growing, your business also stops growing. You have to give them a voice, trust their intelligence, and make sure they are growing alongside the company,” he said. He further challenged young people to rethink how they approach opportunities, cautioning against the tendency to crowd already saturated industries while ignoring unique talents that can be developed into viable ventures. “Sometimes you need to look where nobody else is looking. You may have a unique ability that you think cannot become a business, but with the right guidance, it can. If you are the best at what you do, no matter what it is, you will be fine,” he advised. About Springboard, Your Virtual University Springboard, Your Virtual University, is a weekly motivational and personal development broadcast produced by the Springboard Road Show Foundation and hosted by Pastor. Albert Ocran. The broadcast airs every Sunday at 7 PM on  Joy 99.7 FM and on Springboard Channel & Albert Ocran (Facebook & YouTube)  and at 9 PM on Joy News TV. The discussion formed part of the new April series dubbed “The Entrepreneurial Mindset.” Marketing & Communications Springboard Road Show Foundation